Crafting Incentive Experiences for the Next Generation of Meeting Attendees
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Denise Sutter
Channel Marketing Manager
Cvent
Denise Sutter is a seasoned sales and marketing professional with a passion for empowering customers and partners to accelerate their growth and success with event technology. As the Channel Marketing Manager at Cvent, she plays a pivotal role in driving successful partnerships with third-party agencies. With a focus on supporting events and strategic campaigns for agency partners, Denise excels in helping them adopt and leverage Cvent's innovative solutions to elevate their customers’ event experiences. Denise's expertise in product messaging and partner advocacy is matched by her passion for bringing people together and enabling partners to achieve their business goals.
Carisa Bartelt
Manager, Industry Marketing
Cvent
Carisa Bartelt, is an Industry Marketing Manager at Cvent. She is a dynamic and passionate marketer who values storytelling, brand building, and improving the customer experience. One of her driving passions is to bring balance to creativity and strategy to marketing, making everything purposeful, but still genuine. Carisa specializes in event marketing and demand gen tactics that drive business growth, brand affinity, and customer advocacy. In her free time, she loves any type of research, getting lost in a book and a really good pun.
Incentive travel professionals are enjoying a continued resurgence of business travel and events, with projections reaching record-high levels by 2027. However, the event landscape is evolving as younger generations — namely Gen Z professionals — bring new preferences and expectations to the table. This webinar will dive into strategies and best practices for creating engaging and inclusive incentive travel programs that resonate with this next-gen workforce.
You’ll gain valuable insights into:
How Gen Z differs from other generations
Where organizations fail in attracting and captivating Gen Z audiences
Key considerations to align with next-gen audiences
Sponsored by Cvent.