Everyone is talking about Gen Z—but what does the data show?

Join SITE, Hilton & Maritz as they reveal findings from a landmark new study on how Boomers, Gen X, Millennials and Gen Z perceive and respond to incentive travel and reward strategies.

With rigorous academic methodology and a large corporate sample, this research moves beyond guesswork to reveal what truly motivates today’s multigenerational workforce.

*This Webinar is worth (1) CMP credit

Business events continue to play a strategic role as organizations invest in experiences that strengthen culture, build trust, and drive measurable business results. Yet halfway into 2026, leaders continue to face stacked pressures from geopolitical instability and disruptions of rising costs, evolving regulations, and rapid political shifts. In this non-linear, interconnected environment, even seasoned professionals can feel challenged to anticipate what’s next. What steps can we take to gain perspective amid such complexity?

Join SITE CEO Annette Gregg as she moderates a compelling discussion with a panel of industry experts who will share firsthand insights on how global shifts are shaping their strategies and decision-making. Together, they’ll explore the risks, opportunities, and innovations emerging across the business events landscape.

This timely and forward-looking conversation will offer practical insights for professionals around the world, helping attendees adapt, prioritize, and lead with confidence in an era where volatility is no longer the exception, it’s the operating environment.

This webinar is worth one (1) CMP credit.

Location: Virtual

Description: The Integrating Wellness into Event Planning Specialty Certification contains 6 videos and 6 interactive learning modules. Once registered, you will receive immediate access to these resources and the final assessment. You will have 90 days from the registration date to complete the course and assessment. Once the final assessment has been completed with a passing score, learners will receive their downloadable certificate. This course is designed to be self-guided, and no additional support or assistance will be provided.

The Integrating Wellness into Event Planning Specialty Certification is a focused credential for event professionals ready to move beyond wellness as a perk and into wellness as a strategic tool. Taking place at your own pace virtually (as well as a final assessment), professionals will develop a practical, working knowledge of how to design, source, implement, and measure wellness programming across a wide range of event types. Whether you are an emerging planner or a seasoned professional looking to differentiate your practice, this certification provides a frameworks-based approach to one of the fastest-growing expectations in the meetings and events industry. Individuals will learn the difference between wellness as amenity and wellness as strategy, how to match wellness modalities to event types and audiences, how to vet and contract with wellness vendors, how to define and measure success, how to execute activations operationally, and how to design for belonging and community — not just individual self-care. 

Learning Objectives:

• Distinguish between wellness as an amenity and wellness as a strategic driver of attendee engagement, satisfaction, and re-booking
• Match wellness modalities to specific event types, audiences, and agenda moments for maximum impact
• Evaluate, vet, and contract with wellness vendors using a structured discovery and proposal review process
• Define measurable success metrics before an activation and communicate results to stakeholders in language that builds the case for continued investment
• Execute wellness programming operationally, including vendor briefing, logistics planning, and contingency management
• Design for social wellness and belonging by applying community-care principles to standard wellness activations

Looking for your next standout speaker?

Join us for the 2026 SITE Speaker Showcase! This is a dynamic, fully virtual session designed to introduce you to fresh voices and compelling perspectives from across our industry.

During this fast-paced webinar, four speakers selected from our Speaker Interest Form submissions will each deliver a 10-minute preview of their expertise, speaking style, and the value they bring to live and virtual programs. Think of it as a curated sampler of talent designed to spark ideas and help you discover speakers to book for your upcoming events.

Whether you’re planning an incentive program, annual meeting, leadership retreat, or chapter event, this showcase offers an opportunity to hear new voices, gain inspiration, and connect with speakers who can elevate your next agenda.

Come ready to take notes, your next great speaker might be just 10 minutes away.

Who’s Speaking

Moderator
Devon Pasha, Emcee and Chief Experience Officer, DMP Creative

Featured Speakers
Dami Kim, Executive Director, Body and Brain Wellness
Alison Smith, Founder, Life Design and Resilience Coach, The Thrive Designer
David T. Stevens, Co-Founder, Olympian Meeting; Podcast Host and Keynote Speaker, Return on Wellness
Christy Renee Stehle, Keynote Speaker and Leadership Trainer, Christy Renee Keynote Speaker

This virtual training webinar introduces incentive travel planners to the fundamentals of human trafficking and the role the travel industry plays in prevention. Participants will learn how to educate their travelers, access key PACT programs and resources, and take meaningful action to help prevent trafficking within their events and organizations.

Learning outcomes:

• By the end of this session, you will be able to clearly define human trafficking, identify th sifgns, and describe its connection to the travel and tourism industry
• By the end of this session, you will be able to identify and apply practical strategies for educating incentive travel qualifiers on human trafficking prevention, including how to integrate training and resources into trip planning
• By the end of this session, you will be able to explain pACT's core programs and resources and list specific action your organization can take, suck as joining The Code, completing PACT training, or vbecoming a Partner in Protection to support anti-trafficking efforts actively. 

This webinar is worth one (1) CMP credit. 

Welcome to SITE’s Top 5 Webinars of 2025. This product provides access to five recorded webinars. Select each webinar under “Components” to view individual descriptions and content.

Please note that all webinar content reflects information and perspectives current at the time of recording. Details, best practices, or industry standards may have changed since the original broadcast.

Each webinar is eligible for one (1) CMP credit through EIC and must be self-reported. For questions, please contact education@siteglobal.com.

What’s shaping the meetings and events landscape right now? Join Cvent for an exclusive look at the latest data and insights from across 2025 to see how planners, venues, and destinations are adapting to evolving demand, attendee expectations, and market trends. 

 By combining data from Cvent’s event and hospitality platforms, leading industry reports, and real-world perspectives from planners and hoteliers, our experts will uncover what’s driving sourcing momentum, how group business is trending across key markets, and what these shifts mean for your strategy heading into 2026. 

Whether you manage incentive programs, corporate meetings, or destination events, you’ll walk away with data-backed insights to help you benchmark performance, identify new opportunities, and make smarter business decisions for the year ahead. 

  Key Takeaways: 

• Exclusive look at group business and event data from the Cvent platform.  

• Understand what’s driving demand across markets and event formats. 

• Discover key trends impacting planners and venues right now. 

• Gain expert insights and make actionable recommendations to inform your 2026 planning. 

• Benchmark your performance against industry peers and partners. 

In the high-stakes world of incentives, a watertight contract can make the difference between a seamless experience and a legal nightmare. Planners and suppliers both need knowledge and strategies to navigate the complex contracting landscape in today’s challenging marketplace.  

In this comprehensive online program, noted meetings and events attorney Josh Grimes and participants will explore >span class="NormalTextRun SCXW9426628 BCX0"> incentive contracting. We will shed light on the critical clauses that can help ensure success for a meeting or event. Topics will include price increases, international travel, force majeure clauses, data breaches, security issues, and government policy changes. We will also discuss >span class="NormalTextRun SCXW9426628 BCX0"> to use AI innovations legally and safely in event planning and execution. 

From hidden pitfalls to industry-specific nuances, this discussion promises to be a game-changer for incentive professionals seeking to embrace today’s opportunities and protect their organizations. 

Learning Objectives: 

• Identify and analyze from a legal perspective >span class="NormalTextRun SCXW9426628 BCX0">impacting incentive meetings & events. 

• Discuss ways to minimize uncertainty and protect all parties from future risks, to ensure successful event outcomes. 

• Develop and incorporate new contract provisions to address new and evolving legal challenges impacting events. 

Sustainability goals are becoming a defining priority in incentive travel, with food waste emerging as one of the most pressing challenges across the globe. This panel brings together diverse voices from every corner of the incentive travel ecosystem to explore how the industry is responding—and how planners can play a key role in driving change.

 
This panel will share their perspectives on reducing food waste and advancing sustainability practices within their areas of expertise. From destination strategies to on-the-ground execution, each panelist will highlight practical approaches and collaborative opportunities that make a measurable impact.
 
Attendees will walk away with a deeper understanding of the resources available to them—from DMOs to venues to suppliers—and how to align stakeholders to meet both client expectations and sustainability commitments.

This webinar is worth one (1) CMP credit. 

First debuted at IMEX 2025, Join the Incentive Research Foundation (IRF) and the Society for Incentive Travel Excellence (SITE) for a webinar recapping the Incentive Travel Index 2025—the industry’s definitive barometer of current conditions and future trends.

Drawing on over 2,700 qualified responses from corporate buyers, third-party agencies, and destination suppliers across the globe, the 2025 edition offers a panoramic view of how incentive travel is evolving: from program budgets and pricing models, to destination selection and program inclusions. This year’s Index introduces fresh lines of inquiry around AI usage, pricing transparency, new destination adoption, and the NextGEN workforce, offering unprecedented clarity into the forces shaping our sector.

In a dynamic, interactive panel format, industry experts will debate and decode the findings—delivering sharp commentary and real-world interpretation of what the data means for you. Whether you’re a brand-side marketer, an agency planner, or a destination representative, this is your roadmap to staying relevant and resilient in the future of incentive travel. Don’t miss this landmark session that sets the tone for the year ahead and defines what’s next for our industry. Because in incentive travel, data isn't just power—it's possibility.

This webinar is worth one (1) CMP credit