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  • Contains 11 Component(s) Includes Multiple Live Events. The next is on 10/15/2025 at 9:00 AM (EDT)

    The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!

    This co-hort will be self paced with optional office hours taking place weekly leading up to the exam. Following the exam preparation class, students will have 2 weeks to complete the exam. The CIS exam is 90 minutes, 100 multiple choice questions, and self-proctored online with two attempts to pass. All office hour sessions will be recorded and posted on the product page.


    Dates: 

    Module 1: Wednesday, October 15, 2pm GMT

    Module 2: Wednesday, October 22, 2pm GMT

    Module 3A: Wednesday, October 29, 2pm GMT

    Module 3B: Wednesday, November 5, 2pm GMT

    Module 4: Wednesday, November 12, 2pm GMT

    Exam Prep: Wednesday, November 19, 2pm GMT

    Exam: The exam is self paced and will be open immediately following the exam prep and will remain open until Wednesday, March 5. 

    *Students are expected to review the on-demand modules ahead of the optional office hours. All office hour sessions will be recorded and posted on the product page.


    Location: 

    Virtual


    Description: 

    The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!


    Learning Objectives:

    • Understand the basics of the incentive travel market and the differentiation of Incentive Travel in the meetings and events industry
    • Explain the fundamentals of designing and executing incentive travel and motivational experiences from varying value chain perspectives
    • Discuss ways to expand your incentive program and create new opportunities


    Pricing:

    Member: $495

    Non-Member: $695*

    *Please note that the Non-Member registration rate includes a prorated one year SITE membership. Please reach out to education@siteglobal.com if you have any questions.


    Cancellation Policy: 

    Please be sure you are available to attend when registering. Cancelations must be made in writing to education@siteglobal.com. Cancelations received less than 30 days prior to the course start date will not be granted a refund. Cancelations received more than 30 days prior to the course start date will be granted a full refund minus a $100 administrative fee. Course registrations may be transferred to another individual within the same company if requested at least two weeks in advance of the course event. If less than four (4) people are registered for this course one week from the start date, SITE may need to cancel. In that case, we will reschedule you for an equivalent product. 


  • Contains 11 Component(s) Includes Multiple Live Events. The next is on 07/16/2025 at 11:00 AM (EDT)

    The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!

    This co-hort will be self paced with optional office hours taking place weekly leading up to the exam. Following the exam preparation class, students will have 2 weeks to complete the exam. The CIS exam is 90 minutes, 100 multiple choice questions, and self-proctored online with two attempts to pass. All office hour sessions will be recorded and posted on the product page.


    Dates: 

    Module 1: Wednesday, July 16, 10am CST

    Module 2: Wednesday, July 23, 10am CST

    Module 3A: Wednesday, July 30, 10am CST

    Module 3B: Wednesday, August 6, 10am CST

    Module 4: Wednesday, August 13, 10am CST

    Exam Prep: Wednesday, August 20, 10am CST

    Exam: The exam is self paced and will be open immediately following the exam prep and will remain open until Wednesday, March 5. 

    *Students are expected to review the on-demand modules ahead of the optional office hours. All office hour sessions will be recorded and posted on the product page.


    Location: 

    Virtual


    Description: 

    The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!


    Learning Objectives:

    • Understand the basics of the incentive travel market and the differentiation of Incentive Travel in the meetings and events industry
    • Explain the fundamentals of designing and executing incentive travel and motivational experiences from varying value chain perspectives
    • Discuss ways to expand your incentive program and create new opportunities


    Pricing:

    Member: $495

    Non-Member: $695*

    *Please note that the Non-Member registration rate includes a prorated one year SITE membership. Please reach out to education@siteglobal.com if you have any questions.


    Cancellation Policy: 

    Please be sure you are available to attend when registering. Cancelations must be made in writing to education@siteglobal.com. Cancelations received less than 30 days prior to the course start date will not be granted a refund. Cancelations received more than 30 days prior to the course start date will be granted a full refund minus a $100 administrative fee. Course registrations may be transferred to another individual within the same company if requested at least two weeks in advance of the course event. If less than four (4) people are registered for this course one week from the start date, SITE may need to cancel. In that case, we will reschedule you for an equivalent product. 


  • Contains 1 Component(s) Includes a Live Web Event on 06/13/2025 at 11:00 AM (EDT)

    In a world craving connection, it's no longer enough to invite everyone — we must build spaces where everyone belongs. Join two extraordinary leaders — Shane Feldman and Brenda Holder — for a conversation that goes beyond buzzwords to the heart of intentional, community-centered event design.

    In a world craving connection, it's no longer enough to invite everyone — we must build spaces where everyone belongs. Join two extraordinary leaders — Shane Feldman and Brenda Holder — for a conversation that goes beyond buzzwords to the heart of intentional, community-centered event design. 

    This session will challenge you to rethink how you engage with attendees online: moving from passive participation to active belonging. You’ll learn why real inclusivity demands bravery, empathy, and relentless intention — and how small design choices can spark powerful community impact.   

    If you're ready to leave "diversity optics" behind and start creating experiences that honor every voice, every story, and every presence, this conversation is for you. 

    Expect honest insights, personal stories, and the kind of inspiration that demands action — not tomorrow, but today. 

    Topic Focus: 

    • From Invitation to Belonging: How to design experiences that move beyond “welcome” signs. 
    • Leading with Intention: Infusing authenticity at every stage of the event journey. 
    • Community First, Always: Strategies for centering marginalized voices in design, engagement, and leadership. 
    • Bravery, Not Buzzwords: The work — and the reward — of building events that change lives, not just agendas. 

    *This webinar is worth one (1) CMP credit

    Jennifer Attersall (Moderator)

    Senior Director, Client Engagement

    Destination Canada

    With two decades of experience in the business events industry, Jennifer Attersall is an innovative thinker who inspires a global audience to host their incentives across Canada’s diverse destinations. As a sought-after speaker, Jennifer has moderated thought-provoking panels and spoken at major global conferences. Jennifer sits on SITE’s International Board of Directors, as well as the executive committee of SITE as the VP of Education. 

    Shane Feldman

    Global Keynote Speaker & Serial Entrepreneur

    ShaneFeldman.com

    Success starts with strong relationships. To retain top talent, inspire loyal clients, and build trust, leaders must master the art of connection. 

    Meet workplace culture and corporate relationship expert, Shane Feldman. Featured by Oprah, Forbes, and People Magazine, and trusted by global brands like Google, Disney, and Microsoft, Shane helps companies cultivate high-performing teams through his "Leadership Passport" framework. 

    As founder of Count Me In, a social entrepreneurship incubator with 10 million members across 104 countries, Shane has led initiatives valued at over $2.6 billion. His research on leadership spans 100 cities in 40 countries, uncovering strategies to enhance workplace culture in a disconnected world. 

    Recognized by the White House, United Nations, and global leaders, and named one of North America’s Top 40 Under 40 LGBTQ+ Leaders, Shane is a sought-after speaker delivering high-energy keynotes that empower organizations to build better relationships, better workplaces, and lasting impact

    Brenda Holder

    Cree Knowledge Keeper

    Mahikan Trails

    Brenda was born and raised in the Rockies in Jasper National Park and has spent a vast amount of time trekking from valley to valley. She is pleased to follow her lineage as a traditional guide from the Kwarakwante of Jasper.  

      

    Brenda is a Master Interpretive guide and is an active advocate of Indigenous Tourism.  

      

    She is Vice-Chair for the Indigenous Tourism Association of Canada and is the Chair of Indigenous Tourism Alberta recently she has been appointed to the Destination Canada Board. 

      

    Brenda has been the recipient of several prestigious awards for her work in using her company both in the entrepreneurial spirit and in educating the public about Métis culture. One of these awards was the Aboriginal Woman Entrepreneur Award of Distinction presented from the Alberta Chamber of Commerce. 

      

    She was awarded the Esquao Award from the Institute for the Advancement of Aboriginal Women (IAAW).  

      

    In 2004, Métis Nation of Alberta Region III awarded her the Métis Entrepreneur of the Year.  

      

    Brenda is of Cree/Iroquois lineage and is pleased to follow her heritage as a traditional guide from the Kwarakwante of Jasper. She is a Traditional Knowledge Keeper of plant medicine from her Cree lineage and teaches courses on plant medicine, offers unique and fun hands on workshops on plants and their medicines as well as doing fascinating walks into the boreal forest to explore the amazing medicines on display! 

  • Contains 1 Component(s) Includes a Live Web Event on 05/30/2025 at 11:00 AM (EDT)

    In the fast-paced world of meetings and events, stress and burnout can often feel like unavoidable challenges. As industry professionals, we dedicate ourselves to creating seamless experiences for others, but how often do we prioritize our own well-being?

    In the fast-paced world of meetings and events, stress and burnout can often feel like unavoidable challenges. As industry professionals, we dedicate ourselves to creating seamless experiences for others, but how often do we prioritize our own well-being? 

    This webinar will explore the importance of mental health in the events industry, providing practical strategies to foster resilience, balance, and self-care. In the high-energy world of events, prioritizing mental wellness is essential—not just for individuals, but for attendees and entire teams. 

    • Personal: Learn strategies to manage stress, set boundaries, and maintain balance while navigating the demands of event planning.
    • Attendee: Discover how to create event experiences that support attendee well-being, from mindful programming to sensory-friendly environments.
    • Company/Team: Explore best practices for fostering a workplace culture that prioritizes mental health, promotes collaboration, and prevents burnout.

    Join us as we take a step back, reset, and build mindful momentum toward a healthier, more fulfilling career in events.


    This webinar is worth one (1) CMP credit. 

    Deanna Griffith-House (Moderator)

    Vice President

    EventMasters

    With an illustrious career spanning over two decades, Deanna Griffith-House stands as a beacon of excellence in the realm of global trade show and meeting strategy and planning. Renowned for her exceptional leadership and visionary strategies, Deanna has garnered accolades and awards as a strategic leader in the MICE industry. 

    Sarah Martin

    CEO & Founder

    Experience Epic Events

    Sarah Martin is a firecracker, making an IMPACT through events. A proud mother and wife, she is also the Founder/CEO of Experience Epic, LLC, created 12 years ago. With 25 years in the industry, Sarah has brought her firecracker energy to her events, creating excitement and innovation in the private, corporate, and destination event industries.

    Sarah brings her expertise and cutting-edge innovation in marketing and production tospectacular events such as Dinner in the Sky, Savor the Avenue, and Delray Beach’s 100 Ft. Christmas Tree, delivering unforgettable experiences for clients. She has grown her event production and planning agency to serve brands nationwide, including NFL Super Bowl, United States Presidential Debate, Major League Lacrosse, and Casa de Montecristo. Her

    events have attracted celebrities and industry leaders such as Ashley Graham, Ray Lewis, Black Dada, Jason Derulo, John Salley, Bryant McKinney, Sarodj Bertin, Tyson Beckford, and Scott Stapp, among many others.

    Sarah and her team have built strategic partnerships that have generated over $17,000,000 in in-kind and cash sponsorships, producing campaigns that leave lasting impressions on audiences. Whether executing large-scale brand activations, high-impact corporate events, or mission-driven nonprofit fundraisers, Experience Epic delivers results that excite, inspire, and engage.


    Beyond her success in the corporate event world, Sarah is deeply committed to giving back to her community. As Chairman of the Board of Directors for the American Red Cross Palm Beach/Treasure Coast Chapter, she has played a role in record-breaking fundraising efforts, helping to raise more money than any previous year for the organization. Her leadership has helped mobilize support for critical humanitarian efforts, reinforcing her passion for using events as a powerful force for good. 

    Sarah and her team have produced events with audiences as large as 300,000 and smaller, high-impact experiences that focus on fundraising, branding, team building, data generation, and sales opportunities. Her work has been featured on CNN, CNBC Power Lunch, Huffington Post, Wall Street Journal, and more. Sarah prides herself on fostering a work culture where efficiency, fun, sustainability, mental health, and personal growth are paramount. Recognized as BizBash Event Producer of the Year and awarded Top Workplaces by the Sun-Sentinel, Best of Florida, and Women-Owned Business with the State of Florida, Sarah continues to shape the industry with her expertise and visionary leadership. She has served on industry boards, including Visit Florida, Leadership Business Co

    Eli Walker

    Speaker & Belonging Consultant

    The Uplift Center

    Eli Walker is a sought-after speaker, performance artist and belonging consultant specializing in helping leaders and facilitators enhance audience engagement and retention through live experiences by leveraging the art of play. 

    Equipped with a BFA in Theater from NYU's Tisch School of the Arts and as the founder and author of the internationally acclaimed wellness brand Drunk Yoga® (now The Uplift Experience), Eli pioneered the wellness entertainment movement to bridge the gap between #selfcare and #communitycare through her social yoga events. Since then, she has used immersive storytelling and mindfulness practices to support tens of thousands of individuals and hundreds of institutions across the globe--including NYU & Columbia University, as well as Barclay's, Ebay, Intel, Google, Pinterest and Mastercard--in building meaningful belonging for themselves and their teams in our modern, remote world by leveraging the art of play in live experience design. 

    Eli has always loved helping people from different backgrounds get on the same page. Bonus points if she can achieve this while inspiring them to live joyfully, empower them with new perspectives, and make them laugh at the same time. When you work with Eli, you can expect to play, move, laugh, and walk away feeling empowered with tools to create a more connected world. 

  • Contains 1 Component(s)

    Incentive travel continues to thrive as organizations invest in programs that drive company culture and business results. However, recent geopolitical shifts are threatening business meetings and international access, and the speed and degree of these changes can make us feel helpless. What are steps we can take now to gain perspective and a sense of control in the midst of so much change?

    Incentive travel continues to thrive as organizations invest in programs that drive company culture and business results. However, recent geopolitical shifts are threatening business meetings and international access, and the speed and degree of these changes can make us feel helpless. What are steps we can take now to gain perspective and a sense of control in the midst of so much change?

    Join SITE CEO Annette Gregg as she moderates a compelling discussion with a panel of industry experts who will share firsthand insights on how these geopolitical shifts have impacted their organizations and strategies. They’ll explore the challenges, opportunities, and innovative solutions that are helping businesses navigate an increasingly complex global landscape. This timely and thought-provoking conversation will provide valuable perspectives for attendees around the world, equipping them with practical takeaways to adapt and thrive in uncertain times.

    Annette Gregg (Moderator)

    CEO

    SITE

    Annette Gregg, CMM, MBA is CEO of the Society for Incentive Travel Excellence (SITE), leading its 2500 global members. She has an extensive background in the meeting and hospitality industry, serving in executive level positions for corporations, associations and non-profits. She regularly delivers keynotes on topics including diversity and unconscious bias, promoting women in the workplace, and a variety of professional development topics. Annette has taught at several universities including leading San Diego State University’s Meeting and Event Certificate Program, and is currently instructor in Leadership for their Masters in Meeting and Events Program. She was elected Instructor of the Year at SDSU, and inducted into the Center for Business Intelligence’s Circle of Excellence for her training and speaking. She is an honoree for Women in Tourism and Hospitality, and has won the Coach Award for the Association of Women in Events, Smart Women Industry Leader Award, and Planner of the Year for MPI San Diego. Annette served on MPI’s Board of Directors, the board for the Kim Center for Gender Equity, and San Diego Commission for Women and Girls. She was named to the MeetingsNet Changemakers list for her work in women’s empowerment. Annette received her undergraduate degree in International Relations at the University of California, Berkeley and later received her MBA from California Miramar University in San Diego. She lives an active life with her husband and son in San Diego.

    MichaelDominguez

    President & CEO

    ALHI

    Jerry Cito

    Executive Vice President, Convention Development

    New York City Tourism + Conventions

    Jerry Cito is Executive Vice President at New York City Tourism + Conventions-the official destination marketing organization and convention and visitors bureau for New York City—where he is responsible for developing NYC as a premier business events, incentives, meetings and conventions destination, highlighting the world-class products and services of the company’s members and the diverse offerings of the overall destination.

    A hospitality professional with over 20 years of experience in the travel and tourism industry, Jerry oversees New York City Tourism + Conventions network of global sales representatives, including the NYC-based staff, as well as a regional office in Washington, DC, plus dedicated global MICE representatives in the UK, Latin America and China.

    Cito is a respected member of the tourism world who served as a trustee on PCMA’s Foundation Board, is a founding member and current Executive Committee member of USTA’s Meetings Mean Business Coalition, the Events Industry Councils Leadership Council & Covid-19 Business Recovery Task Force Member, sits on Destination International’s Sales & Marketing Committee, is the treasurer for the local chapter of NYIAEE and a board member of NYSAE among additional industry involvement.

    Christine Erickson

    Senior Vice President, Global Supplier Relations & Partner Network

    BCD Meetings & Events

  • Contains 1 Component(s)

    The M&A boom is heating up for DMCs and event agencies—join us to uncover key trends, valuation insights, and strategies for navigating the deal-making landscape!

    The pace of mergers and acquisitions for DMCs and event agencies has begun to accelerate in recent months, powered in part by an unprecedented influx of private equity investment in the industry. Signs point to increased consolidation over the next one to two years. What does this mean for owners and executives, and how can they best position their firms to capitalize on current trends? What is the M&A process like, for both buyers and sellers? Join us as we peel back the curtain on M&A for DMCs and agencies, discuss valuation model, what buyers look for, secrets to a successful integration and more.

    This webinar is worth one (1) CMP credit. 

    Howard Givner (Moderator)

    Senior Advisor

    Oaklins | DeSilva + Phillips

    Howard Givner is a serial entrepreneur, innovator and business strategist, specializing in the events and ed-tech industries. He advises corporate event teams, event agencies and other businesses on growth, innovation, measurement, strategy and M&A. He is a Senior Advisor at Oaklins | DeSilva + Phillips, a global mid-market investment bank, and CEO of the Heathcote Advisory Group, a consulting practice for business leaders. 

    He has successfully built and sold three businesses in the events industry and has advised over a dozen other industry CEOs on M&A and growth strategies. He was the founder and CEO of the Event Leadership Institute, a provider of training and resources for meeting planning, event marketing and hospitality professionals, which was acquired by PCMA in 2023. He also led the U.S. division of Grass Roots Meetings & Events during its sale to BCD Meetings & Events in 2018, and he was the founder and President of Paint the Town Red, an event agency which he subsequently sold to Global Events.

    Howard is a frequent industry speaker, writer and educator on a broad range of topics. He is an avid hiker, crossword solver, podcast junkie, fiction writer and cancer survivor.

    Trevor Hanks

    CEO

    360 Destination Group

    Born into the business as son of the founders of an award-winning DMC, TMM (The Meeting Manager), Trevor grew up packing coolers and delivering props. After working as a trip director for several years, he returned in 1996 to run and expand TMM leading to the merger of TMM and Destination PROS in 2012 into 360 Destination Group. An avid surfer, turbo father of five girls, and stickler when it comes to how an old-fashioned is made, he loves to be active in several industry organizations, including FICP, SITE, and ADMEI, as well as several hospitality industry Advisory Boards.

    Andrey Vakhovskiy

    Managing Director

    H.I.G. Capital

    Andrey is a Managing Director based in H.I.G. Capital’s Boston office where he is responsible for all aspects of the investment process including deal origination, structuring, execution, financing and post-close operational improvements and growth strategies.

    Andrey has over ten years of public and private market investing experience across a variety of sectors including healthcare, IT services and business services. Prior to joining H.I.G., Andrey worked at Charlesbank Capital Partners and the Boston Consulting Group.

    Andrey earned a B.A. in Economics from Dartmouth College and an M.B.A. from The Wharton School at the University of Pennsylvania.

    Kim Kopetz

    President & CEO

    The Opus Group

    Kim Kopetz is President and CEO of The Opus Group, a global network of event agencies that creates experiences that drive action for the world’s most influential brands, including Google, Diageo, Microsoft, and Salesforce.

    Kim started her career in events at the NBA and Nike, and joined Opus Agency in 1998 as a Senior Event Manager. She held several roles at Opus Agency, eventually as EVP Global Accounts. In 2012, Kim went brand-side, and held global leadership positions at Intel in sales and marketing, including Chief of Staff to the head of global sales and Senior Director of B2B Event Strategy.  She returned to Opus in 2017, becoming Chief Growth Officer and supporting the acquisition and integration of seven agencies in two years. Kim was promoted to President of The Opus Group in 2020, and in 2024 assumed the role of President and CEO.

    Throughout a career spanning more than 25 years, Kim has been a leader in global experience and event marketing for both brands and agencies. She currently serves as a strategic partner to the Event Leaders Exchange (ELX) and as a member of the Exceptional Women Alliance (EWA). Her expertise has earned her many accolades over the years, including a spot on the list of the top 100 most influential people in the event industry.

    Sunny Irvine

    Managing Director

    Terramar DMC

    Sunny was born and raised in Mexico and has called Los Cabos home since 1989. Growing up in the hospitality industry with a heavy emphasis on tour operations, Sunny has grown the family business to cover 10+ cities in 3 countries and is now responsible for over 500,000 people transitioning through one of the family companies. Graduating from the University of San Diego and having had the privilege of traveling to many corners of the world by motorcycle, plane and ship has given him a unique perspective on not only what clients are looking for but also of showing clients what they haven’t even thought to look for. Along with an amazing management team, as Managing Partner, Sunny has been able to solidify the brand of Terramar and grow it into now six destinations in three countries. 

    Terramar is presently one of two accredited DMC’s in Mexico and the only one in Panama. Our highly seasoned sales and operations team now includes 7 DMCP’s that help maintain the highest level of service that Terramar has become known for. In his free time you will most likely find Sunny with his family. An avid athlete, Sunny has competed in long distance motorcycle off road rally races, competed in triathlons and other races. In college Sunny was a 4 year rower and at one point was the Pacific Coast Rowing Champion as well as the California State Champion.

  • Contains 1 Component(s)

    The guide is specifically designed to equip you with the essential knowledge you need to successfully pass the CITP examination, complementing the valuable experience you have gained throughout your career.

    This study guide walks you through three main sections of the CITP:

    1. Program Development and Design
    2. Operational Management and Execution
    3. Stakeholder Engagement and Team Management

    At the end of the guide, you'll find practice questions designed to help you prepare for the exam. 

    The guide is specifically designed to equip you with the essential knowledge you need to successfully pass the CITP examination, complementing the valuable experience you have gained throughout your career.

    As the undisputed leader in the incentive travel industry, SITE is honored to have you as a member through the CITP designation. We wish you the best of luck with the examination and in your future endeavors.

  • Contains 1 Component(s)

    Join John Iannini from Hilton All-Inclusive as he delves into the dynamic power of incentive travel as a strategic investment for businesses. Incentive travel is far more than a reward; it’s a high-impact tool for driving motivation, performance, and growth that continues to deliver value long after the trip ends. This session will explore how incentive travel serves as a powerful motivator for employees, attracting and retaining top talent, and strengthening relationships with clients and partners. Through curated travel experiences, companies not only foster loyalty and engagement but also enhance their brand image, corporate culture, and, ultimately, measurable ROI. John will share insights into crafting customizable, adaptable programs that align with broader strategic goals, leveraging Hilton’s expertise to drive long-term success. Perfect for leaders and planners seeking fresh approaches to inspire and reward, this webinar will highlight why incentive travel remains a compelling, sustainable choice for companies in a competitive market. *This Webinar is worth (1) CMP credit

    Join John Iannini from Hilton All-Inclusive as he delves into the dynamic power of incentive travel as a strategic investment for businesses. Incentive travel is far more than a reward; it’s a high-impact tool for driving motivation, performance, and growth that continues to deliver value long after the trip ends. This session will explore how incentive travel serves as a powerful motivator for employees, attracting and retaining top talent, and strengthening relationships with clients and partners. Through curated travel experiences, companies not only foster loyalty and engagement but also enhance their brand image, corporate culture, and, ultimately, measurable ROI. John will share insights into crafting customizable, adaptable programs that align with broader strategic goals, leveraging Hilton’s expertise to drive long-term success. Perfect for leaders and planners seeking fresh approaches to inspire and reward, this webinar will highlight why incentive travel remains a compelling, sustainable choice for companies in a competitive market.

    *This Webinar is worth (1) CMP credit

    John Iannini

    Director, Incentivbe & Meeting Sales, Hilton All-Inclusive

    Hilton

    With 25 years of experience in the MICE industry, including a decade in the all-inclusive market, John Iannini brings a wealth of expertise and leadership to Hilton All-Inclusive. His extensive career includes roles as Senior Director of Global Sales at Melia Hotels International and Global Sales Director for Incentive Travel at Wyndham Hotel Group. As a Past President of the SITE Foundation, John has been a key figure in shaping the future of incentive travel. 

    Now at Hilton, John leverages his experience to drive growth and ensure seamless coordination between Hilton Worldwide Sales (HWS) and on-site sales teams, delivering exceptional service to clients. 

    A passionate traveler, John has visited 94 countries, exploring the world with an intrepid spirit. He's also a devoted dog lover, sharing his life with his two beloved English Bulldogs, Matilda and Sirloin. 

    John is based in Atlanta and is always excited to collaborate with clients to create extraordinary experiences in the incentive and meetings space 

    Sarah Brady

    Director of Purchasing and Design

    Augeo

    As the Director of Purchasing and Design, I lead a dedicated team that is the frontline for all our in-person events, ensuring each project begins with strategic insight and flawless execution. With over 30 years in the travel and hospitality industry, I bring a depth of expertise across every facet of meetings, incentives, and event planning. My team and I are responsible for contracting and procuring over 300 meetings and events annually, aligning every step with client goals to achieve memorable, seamless experiences. 

    Throughout my career, I've built a reputation for strategic thinking, precision, creativity, and commitment to results. My approach is proactive and client-focused, driving outcomes that are both efficient and impactful. With a robust background in team leadership and vendor relations, I prioritize effective communication, cost efficiency, and risk management, fostering trusted partnerships and delivering outstanding results every time. 

    Ava Setzer

    Director of Sales, Worldwide Accounts, Hilton Worldwide

    Hilton

    Ava Setzer is a Director of Sales, Worldwide Accounts for Hilton Worldwide with a rich tapestry of experience spanning 24 years with the company.  She’s had extensive experience in hotel operations and was a valuable hotel sales contributor across vibrant cities including San Diego, Los Angeles, Seattle, and Portland.  A seasoned expert in the hospitality industry, Ava joined Hilton’s enterprise sales in 2017 - enhancing sales strategies and steering global account management. Her passion is ignited by the magic of human connections sparked at live events. There is nothing better! 

    The launch and growth of Hilton’s all-inclusive hotel collection piqued Ava’s interest, leading her to delve deep into the offerings tailored for meeting planners. She has since blossomed into an expert at showcasing the distinctive allure and advantages of All-Inclusive for gatherings of any scale—from intimate assemblies of 10 to grand exclusives of 1,000 in the idyllic settings of Mexico, Europe, and the Caribbean.  In our fast moving environment, All-Inclusive makes deliver a premium on all components of meetings and events. 

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    Get ready to take your event strategy to the next level with data-driven insights and an exclusive analysis from Cvent. Join us for this webinar where we’ll explore how event organizers are planning and adjusting their programs to thrive in today’s market. Using powerful data from our event management and hospitality platform, we’ll share key insights to help you benchmark your programs and optimize future events. Join us to explore: • Group RFP momentum, top event markets, and ADR trends • Meeting size, conversion trends, and response metrics • Shifts in event format and best practices for optimizing each type • International and destination sourcing trends Our experts will analyze these touchpoints, providing you with the latest trends and takeaways. So, get ready to refine your event strategy for success and stay ahead of the curve! *This Webinar is worth (1) CMP credit

    Get ready to take your event strategy to the next level with data-driven insights and an exclusive analysis from Cvent. Join us for this webinar where we’ll explore how event organizers are planning and adjusting their programs to thrive in today’s market. Using powerful data from our event management and hospitality platform, we’ll share key insights to help you benchmark your programs and optimize future events. Join us to explore: • Group RFP momentum, top event markets, and ADR trends • Meeting size, conversion trends, and response metrics • Shifts in event format and best practices for optimizing each type • International and destination sourcing trends Our experts will analyze these touchpoints, providing you with the latest trends and takeaways. So, get ready to refine your event strategy for success and stay ahead of the curve!

    *This Webinar is worth (1) CMP credit

    Alex Platia

    Director of Product Marketing

    Cvent

    As Director of Product Marketing at Cvent, Alex leads the company’s Hospitality Clouds product marketing team. Today, Cvent’s platform of supplier and venue solutions connects more than 302,000 hotels and venues with an active global network of more than 112,000 event planners. With nearly 15 years of experience at Cvent, Alex has a deep understanding of the meetings and events industry and how technology can help hospitality and destination professionals achieve their goals. In his current role as Director of Product Marketing, Alex is responsible for leading the go-to-market strategy for Cvent's platform of supplier and venue solutions. He is passionate about helping hoteliers leverage technology to win more business.

    Kelli Kopec

    Senior Marketing Manager

    Cvent

    Kelli Kopec joined Cvent in 2019 as a Product Marketer dedicated to marketing solutions that connect Event Professionals and Travel Managers to hotels and venues. Kelli most recently spent 8+ years working for a hotel management company, managing both group and leisure business for several international hotel brands. She has vast experience in B2C and B2B marketing, launching new brands and products, and planning large-scale in-person events...and certainly understands the value technology can bring to you and your event programs!

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    Following the successful launch of the Incentive Travel Index 2024 at IMEX America, we’re excited to offer an exclusive behind-the-scenes look at the data for the SITE’s global community of incentive travel professionals. Join us on Friday, October 18, for a special webinar where an expert panel will interpret the findings and provide valuable insights into the trends shaping the future of incentive travel. From evolving buyer behaviors to the strategic importance of incentive programs, this session will equip you with actionable insights. Webinar Highlights: - Deep dive into the latest Incentive Travel Index data - Expert analysis on key trends driving the industry’s future - A look at the top-ranking destinations for 2025 and 2026, with insights for buyers in Europe, LATAM, and APAC This webinar is a must-attend for incentive travel professionals looking to stay ahead of the curve and leverage these insights for future success. *This Webinar is worth (1) CMP credit

    Following the successful launch of the Incentive Travel Index 2024 at IMEX America, we’re excited to offer an exclusive behind-the-scenes look at the data for the SITE’s global community of incentive travel professionals.

    Join us on Friday, October 18, for a special webinar where an expert panel will interpret the findings and provide valuable insights into the trends shaping the future of incentive travel. From evolving buyer behaviors to the strategic importance of incentive programs, this session will equip you with actionable insights.

    Webinar Highlights:

    - Deep dive into the latest Incentive Travel Index data

    - Expert analysis on key trends driving the industry’s future

    - A look at the top-ranking destinations for 2025 and 2026, with insights for buyers in Europe, LATAM, and APAC

    This webinar is a must-attend for incentive travel professionals looking to stay ahead of the curve and leverage these insights for future success.

    *This Webinar is worth (1) CMP credit

    Anesa Martin

    Director, Intermediary Group Sales

    Hilton Worldwide Sales

    Anesa Martin is seasoned sales leader with over 20 years of experience in the hospitality industry, known for her exceptional track record in driving revenue and business growth for both domestic and international brands. As the Director of Intermediary Group Sales at Hilton, she leverages strategic account management and innovative solutions to enhance market share, particularly in the incentive segment.

     

    Anesa is passionate about identifying growth opportunities by aggregating client account data and analyzing industry trends, all while ensuring that clients’ daily needs are met to boost operational and financial performance. When she’s not at work, Anesa loves spending quality time with her husband and two children, volunteering at hospice and connecting with her community through her church.

    Jennifer Attersall

    Senior Director, Client Engagement

    Destination Canada

    With two decades of experience in the business events industry, Jennifer Attersall is an innovative thinker who inspires a global audience to host their incentives across Canada’s diverse destinations. As a sought-after speaker, Jennifer has moderated thought-provoking panels and spoken at major global conferences. Jennifer sits on SITE’s International Board of Directors, as well as the executive committee of SITE as the VP of Education. 

    Justin Myers

    Vice President, Client Development and Marketing

    Bishop-McCann

    Justin Myers serves as Vice President of Client Development and Marketing at Bishop-McCann, a renowned full-service agency specializing in meetings, incentives, and event management. With over 15 years in the MICE industry, Justin has collaborated with a wide range of FORTUNE 500 brands, bringing expertise from both agency and client slides of the business. An entrepreneurial leader, he is dedicated to fostering meaningful connections that enhance business outcomes through impactful events and incentives. When he’s not at work, Justin loves spending quality time with his wife and three boys, exploring new destinations, scuba diving, snow skiing, and sneaking in rounds of golf whenever possible.

    Rudy Garza

    VP - Operations

    Brightspot Incentives & Events

    Rudy Garza joined Brightspot Incentives & Events in 2011 as Vice-President of Operations. Rudy’s primary objective at Brightspot is to drive a high level of service excellence for all client programs and internal processes. In his role, Rudy oversees all program operations, which include meetings, incentive travel, and channel/sales incentives (merchandise, cards, experiences), as well as web development, human resources, and controller functions.

    Prior to joining Brightspot, Rudy held various positions of increasing level at PepsiCo/Frito[1]Lay, supporting the Sales & Marketing functions.

     

    Rudy is a member of the Board of Trustees for the Incentive Research Foundation (IRF) and currently Chairs their Research Committee. He is a Certified Incentive Travel Professional (CITP/SITE) and Incentive Professional (IP/IMA).

     

    Rudy is a proud graduate of The University of Texas (MBA) and The University of Texas at San Antonio (BBA). Outside of work, Rudy enjoys being active with his family and his local church, traveling to mountain destinations, and rooting for the Texas Longhorns.