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Contains 11 Component(s) Includes Multiple Live Events. The next is on 10/15/2025 at 9:00 AM (EDT)
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
This co-hort will be self paced with optional office hours taking place weekly leading up to the exam. Following the exam preparation class, students will have 2 weeks to complete the exam. The CIS exam is 90 minutes, 100 multiple choice questions, and self-proctored online with two attempts to pass. All office hour sessions will be recorded and posted on the product page.
Dates:
Module 1: Wednesday, October 15, 2pm GMT
Module 2: Wednesday, October 22, 2pm GMT
Module 3A: Wednesday, October 29, 2pm GMT
Module 3B: Wednesday, November 5, 2pm GMT
Module 4: Wednesday, November 12, 2pm GMT
Exam Prep: Wednesday, November 19, 2pm GMT
Exam: The exam is self paced and will be open immediately following the exam prep and will remain open until Wednesday, March 5.
*Students are expected to review the on-demand modules ahead of the optional office hours. All office hour sessions will be recorded and posted on the product page.
Location:
Virtual
Description:
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
Learning Objectives:
• Understand the basics of the incentive travel market and the differentiation of Incentive Travel in the meetings and events industry
• Explain the fundamentals of designing and executing incentive travel and motivational experiences from varying value chain perspectives
• Discuss ways to expand your incentive program and create new opportunitiesPricing:
Member: $495
Non-Member: $695*
*Please note that the Non-Member registration rate includes a prorated one year SITE membership. Please reach out to education@siteglobal.com if you have any questions.
Cancellation Policy:
Please be sure you are available to attend when registering. Cancelations must be made in writing to education@siteglobal.com. Cancelations received less than 30 days prior to the course start date will not be granted a refund. Cancelations received more than 30 days prior to the course start date will be granted a full refund minus a $100 administrative fee. Course registrations may be transferred to another individual within the same company if requested at least two weeks in advance of the course event. If less than four (4) people are registered for this course one week from the start date, SITE may need to cancel. In that case, we will reschedule you for an equivalent product.
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Contains 2 Component(s), Includes Credits Includes a Live Web Event on 08/22/2025 at 11:00 AM (EDT)
Discover how accessible design in incentive travel can create more inclusive, engaging, and memorable experiences for every participant. This session explores how removing barriers fosters a stronger sense of belonging — ultimately driving deeper engagement and better business outcomes. Featuring real-world examples from Cvent CONNECT and industry best practices, you’ll walk away with practical strategies to build more inclusive programs that reflect the diverse needs of today’s workforce.
Discover how accessible design in incentive travel can create more inclusive, engaging, and memorable experiences for every participant. This session explores how removing barriers fosters a stronger sense of belonging — ultimately driving deeper engagement and better business outcomes. Featuring real-world examples from Cvent CONNECT and industry best practices, you’ll walk away with practical strategies to build more inclusive programs that reflect the diverse needs of today’s workforce.
During this session attendees will:
1. Discover practical strategies—including innovative technologies—for designing and executing accessible event programs that drive inclusion and engagement among diverse participants.2. Apply real-world insights and best practices—including examples from Cvent CONNECT—to craft more inclusive, engaging, and memorable experiences that meet the needs of today’s diverse workforce.
3. Understand the business and cultural impact of removing physical, digital, and social barriers to create a greater sense of belonging, enhance participant satisfaction, and improve outcomes.
Stephen Cutchins
Senior Manager, Accessibility
Cvent
Stephen joined Cvent about three years ago and now serves as Senior Manager for Accessibility. In this role, he is dedicated to ensuring that Cvent’s products are not only compliant but also truly usable and enjoyable for attendees with disabilities. Accessibility is also deeply personal for Stephen. He has Tourette Syndrome, his mother was an amputee, and he grew up with two cousins who used wheelchairs. These lived experiences fuel his lifelong commitment to building a more inclusive digital world.
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Contains 3 Component(s), Includes Credits Recorded On: 06/19/2025
Welcome back to Site Bites! In this episode, Tiffany Shafer and guest co-host Emily Parsons-Walker discuss their wildest work from home hacks, share their experiences of transitioning to remote work, and explore tips for maintaining work-life balance. Highlights include tips such as turning off email notifications after work hours, the benefits of diffusing essential oils, and the idea of using a "one-butt" chair to enhance productivity. They also share moments of joy, personal stories, and set new challenges for listeners to improve their remote work habits. Don't forget to contribute your ideas through the SITE Bites collection form!
Welcome back to Site Bites! In this episode, Tiffany Shafer and guest co-host Emily Parsons-Walker discuss their wildest work from home hacks, share their experiences of transitioning to remote work, and explore tips for maintaining work-life balance. Highlights include tips such as turning off email notifications after work hours, the benefits of diffusing essential oils, and the idea of using a 'one-butt' chair to enhance productivity. They also share moments of joy, personal stories, and set new challenges for listeners to improve their remote work habits. Don't forget to contribute your ideas through the SITE Bites collection form!
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Contains 3 Component(s), Includes Credits Recorded On: 07/02/2025
Welcome to the first episode of SITE Bites, our newest education podcast designed to provide bite-sized, relevant content for you, our SITE members! This episode, hosted by Tiffany Schafer, focuses on data-driven decision making. Featuring Elizabeth Sage, SITE's resident data expert and Head of Events and Education, this "Ask the Expert" format uncovers key insights on leveraging data to enhance engagement and ROI in the incentive travel industry. Tune in to learn about setting clear objectives, identifying vanity metrics, and the hidden potential in overlooked data sources. Don't miss out on the moments of joy shared towards the end of the episode, and remember to contribute to future content through our collection form!
Welcome to the first episode of SITE Bites, our newest education podcast designed to provide bite-sized, relevant content for you, our SITE members! Featuring Elizabeth Sage, SITE's resident data expert and Head of Events and Education, this 'Ask the Expert' format uncovers key insights on leveraging data to enhance engagement and ROI in the incentive travel industry. Tune in to learn about setting clear objectives, identifying vanity metrics, and the hidden potential in overlooked data sources. Don't miss out on the conversation, and remember to contribute to future content through our collection form!
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Contains 3 Component(s), Includes Credits
SITE Bites is our newest education initiative—bite-sized, super relevant content designed with you in mind. Each episode will be around 15 to 20 minutes and packed with real tips, tools, and ideas that come straight from you, our SITE members.
SITE Bites is our newest education initiative—bite-sized, super relevant content designed with you in mind. Each episode will be around 15 to 20 minutes and packed with real tips, tools, and ideas that come straight from you, our SITE members.
We’ve heard from our members that you’re looking for quick ways to crowdsource information that's what we’re going to do here on SITE Bites. There is a collection form where you can ask questions, and where you can answer questions already asked by others. We’re also going to have special guests on the podcast and you can ask them questions too.
You’ll find each new episode right here in the LearnHub – and the collection form will be available with each episode as well. You will also find the form in SITE’s newsletters and on our social media channels. If you’re super into this – you can even bookmark the collection link! The link will be the same, and we’ll update questions once every few weeks.
Whether it's your favorite AI websites, go-to attendee gifts under $50, or that one thing you saw at an event in 2024 that you can’t stop thinking about—we're going to talk about it. This is all about real voices, real experience, and real solutions.
To kick off this project, we’re releasing two episodes right now so you can get the hang of how this works. We have Episode 1: Your Wildest Work From Home Hacks, and Episode 2: Data Driven Decisions featuring SITE’s own Elizabeth Sage.
We know time is a luxury and attention is a premium, so SITE Bites is our way of helping you stay connected, learn something new, and feel a little more in-the-know.
So jump in, listen in, and join the conversation. We can’t wait to hear from you!
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Contains 12 Component(s), Includes Credits
La certificación de Especialista en Incentivos (CIS, por sus siglas en inglés) es una credencial de nivel inicial otorgada por la Society of Incentive Travel Excellence (SITE). Este programa, que se lleva a cabo de manera virtual durante 6 horas (más un examen final), permite a profesionales de todo el mundo adquirir de forma eficiente una comprensión amplia de la industria de viajes de incentivo. Todos los profesionales emergentes, miembros del cuerpo docente y estudiantes que aspiran a ingresar a este segmento especializado de la industria de reuniones y eventos pueden utilizar el CIS como un primer paso para alcanzar niveles más altos de profesionalización. Los participantes aprenderán los fundamentos de los incentivos, los orígenes de los programas de incentivos y viajes de incentivo, la cadena de valor, la propuesta de valor de los programas motivacionales y premios no monetarios, la composición del mercado, la creación de un programa y su presupuesto, herramientas y plataformas de la industria, y otra información valiosa. Una vez inscritos en CIS Online, los estudiantes podrán acceder a las grabaciones de los módulos y a los documentos a su propio ritmo antes de presentar el examen. ¡Quienes lo aprueben se unirán a una comunidad global de personas certificadas con el CIS!
El curso en línea CIS contiene grabaciones de cada módulo y los archivos PDF con las diapositivas utilizadas para enseñar cada módulo. Una vez registrado, recibirás acceso inmediato a estos recursos y al examen CIS. Tendrás 90 días desde la fecha de registro para completar el curso y el examen. Una vez que completes el examen CIS con una calificación aprobatoria, recibirás tu certificado CIS descargable y te unirás oficialmente a nuestra comunidad de personas certificadas con el CIS.
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- Non-member - $495
- Member - $295
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Contains 2 Component(s), Includes Credits
In the fast-paced world of meetings and events, stress and burnout can often feel like unavoidable challenges. As industry professionals, we dedicate ourselves to creating seamless experiences for others, but how often do we prioritize our own well-being?
In the fast-paced world of meetings and events, stress and burnout can often feel like unavoidable challenges. As industry professionals, we dedicate ourselves to creating seamless experiences for others, but how often do we prioritize our own well-being?
This webinar will explore the importance of mental health in the events industry, providing practical strategies to foster resilience, balance, and self-care. In the high-energy world of events, prioritizing mental wellness is essential—not just for individuals, but for attendees and entire teams.
- Personal: Learn strategies to manage stress, set boundaries, and maintain balance while navigating the demands of event planning.
- Attendee: Discover how to create event experiences that support attendee well-being, from mindful programming to sensory-friendly environments.
- Company/Team: Explore best practices for fostering a workplace culture that prioritizes mental health, promotes collaboration, and prevents burnout.
Join us as we take a step back, reset, and build mindful momentum toward a healthier, more fulfilling career in events.
This webinar is worth one (1) CMP credit.
Deanna Griffith-House (Moderator)
Vice President
EventMasters
With an illustrious career spanning over two decades, Deanna Griffith-House stands as a beacon of excellence in the realm of global trade show and meeting strategy and planning. Renowned for her exceptional leadership and visionary strategies, Deanna has garnered accolades and awards as a strategic leader in the MICE industry.
Sarah Martin
CEO & Founder
Experience Epic Events
Sarah Martin is a firecracker, making an IMPACT through events. A proud mother and wife, she is also the Founder/CEO of Experience Epic, LLC, created 12 years ago. With 25 years in the industry, Sarah has brought her firecracker energy to her events, creating excitement and innovation in the private, corporate, and destination event industries.
Sarah brings her expertise and cutting-edge innovation in marketing and production tospectacular events such as Dinner in the Sky, Savor the Avenue, and Delray Beach’s 100 Ft. Christmas Tree, delivering unforgettable experiences for clients. She has grown her event production and planning agency to serve brands nationwide, including NFL Super Bowl, United States Presidential Debate, Major League Lacrosse, and Casa de Montecristo. Her
events have attracted celebrities and industry leaders such as Ashley Graham, Ray Lewis, Black Dada, Jason Derulo, John Salley, Bryant McKinney, Sarodj Bertin, Tyson Beckford, and Scott Stapp, among many others.
Sarah and her team have built strategic partnerships that have generated over $17,000,000 in in-kind and cash sponsorships, producing campaigns that leave lasting impressions on audiences. Whether executing large-scale brand activations, high-impact corporate events, or mission-driven nonprofit fundraisers, Experience Epic delivers results that excite, inspire, and engage.
Beyond her success in the corporate event world, Sarah is deeply committed to giving back to her community. As Chairman of the Board of Directors for the American Red Cross Palm Beach/Treasure Coast Chapter, she has played a role in record-breaking fundraising efforts, helping to raise more money than any previous year for the organization. Her leadership has helped mobilize support for critical humanitarian efforts, reinforcing her passion for using events as a powerful force for good.Sarah and her team have produced events with audiences as large as 300,000 and smaller, high-impact experiences that focus on fundraising, branding, team building, data generation, and sales opportunities. Her work has been featured on CNN, CNBC Power Lunch, Huffington Post, Wall Street Journal, and more. Sarah prides herself on fostering a work culture where efficiency, fun, sustainability, mental health, and personal growth are paramount. Recognized as BizBash Event Producer of the Year and awarded Top Workplaces by the Sun-Sentinel, Best of Florida, and Women-Owned Business with the State of Florida, Sarah continues to shape the industry with her expertise and visionary leadership. She has served on industry boards, including Visit Florida, Leadership Business Co
Eli Walker
Speaker & Belonging Consultant
The Uplift Center
Eli Walker is a sought-after speaker, performance artist and belonging consultant specializing in helping leaders and facilitators enhance audience engagement and retention through live experiences by leveraging the art of play.
Equipped with a BFA in Theater from NYU's Tisch School of the Arts and as the founder and author of the internationally acclaimed wellness brand Drunk Yoga® (now The Uplift Experience), Eli pioneered the wellness entertainment movement to bridge the gap between #selfcare and #communitycare through her social yoga events. Since then, she has used immersive storytelling and mindfulness practices to support tens of thousands of individuals and hundreds of institutions across the globe--including NYU & Columbia University, as well as Barclay's, Ebay, Intel, Google, Pinterest and Mastercard--in building meaningful belonging for themselves and their teams in our modern, remote world by leveraging the art of play in live experience design.
Eli has always loved helping people from different backgrounds get on the same page. Bonus points if she can achieve this while inspiring them to live joyfully, empower them with new perspectives, and make them laugh at the same time. When you work with Eli, you can expect to play, move, laugh, and walk away feeling empowered with tools to create a more connected world.
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- Non-member - $15
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Contains 2 Component(s), Includes Credits
Incentive travel continues to thrive as organizations invest in programs that drive company culture and business results. However, recent geopolitical shifts are threatening business meetings and international access, and the speed and degree of these changes can make us feel helpless. What are steps we can take now to gain perspective and a sense of control in the midst of so much change?
Incentive travel continues to thrive as organizations invest in programs that drive company culture and business results. However, recent geopolitical shifts are threatening business meetings and international access, and the speed and degree of these changes can make us feel helpless. What are steps we can take now to gain perspective and a sense of control in the midst of so much change?
Join SITE CEO Annette Gregg as she moderates a compelling discussion with a panel of industry experts who will share firsthand insights on how these geopolitical shifts have impacted their organizations and strategies. They’ll explore the challenges, opportunities, and innovative solutions that are helping businesses navigate an increasingly complex global landscape. This timely and thought-provoking conversation will provide valuable perspectives for attendees around the world, equipping them with practical takeaways to adapt and thrive in uncertain times.
Annette Gregg (Moderator)
CEO
SITE
Annette Gregg, CMM, MBA is CEO of the Society for Incentive Travel Excellence (SITE), leading its 2500 global members. She has an extensive background in the meeting and hospitality industry, serving in executive level positions for corporations, associations and non-profits. She regularly delivers keynotes on topics including diversity and unconscious bias, promoting women in the workplace, and a variety of professional development topics. Annette has taught at several universities including leading San Diego State University’s Meeting and Event Certificate Program, and is currently instructor in Leadership for their Masters in Meeting and Events Program. She was elected Instructor of the Year at SDSU, and inducted into the Center for Business Intelligence’s Circle of Excellence for her training and speaking. She is an honoree for Women in Tourism and Hospitality, and has won the Coach Award for the Association of Women in Events, Smart Women Industry Leader Award, and Planner of the Year for MPI San Diego. Annette served on MPI’s Board of Directors, the board for the Kim Center for Gender Equity, and San Diego Commission for Women and Girls. She was named to the MeetingsNet Changemakers list for her work in women’s empowerment. Annette received her undergraduate degree in International Relations at the University of California, Berkeley and later received her MBA from California Miramar University in San Diego. She lives an active life with her husband and son in San Diego.
MichaelDominguez
President & CEO
ALHI
Jerry Cito
Executive Vice President, Convention Development
New York City Tourism + Conventions
Jerry Cito is Executive Vice President at New York City Tourism + Conventions-the official destination marketing organization and convention and visitors bureau for New York City—where he is responsible for developing NYC as a premier business events, incentives, meetings and conventions destination, highlighting the world-class products and services of the company’s members and the diverse offerings of the overall destination.
A hospitality professional with over 20 years of experience in the travel and tourism industry, Jerry oversees New York City Tourism + Conventions network of global sales representatives, including the NYC-based staff, as well as a regional office in Washington, DC, plus dedicated global MICE representatives in the UK, Latin America and China.
Cito is a respected member of the tourism world who served as a trustee on PCMA’s Foundation Board, is a founding member and current Executive Committee member of USTA’s Meetings Mean Business Coalition, the Events Industry Councils Leadership Council & Covid-19 Business Recovery Task Force Member, sits on Destination International’s Sales & Marketing Committee, is the treasurer for the local chapter of NYIAEE and a board member of NYSAE among additional industry involvement.
Christine Erickson
Senior Vice President, Global Supplier Relations & Partner Network
BCD Meetings & Events
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Contains 2 Component(s), Includes Credits
The M&A boom is heating up for DMCs and event agencies—join us to uncover key trends, valuation insights, and strategies for navigating the deal-making landscape!
The pace of mergers and acquisitions for DMCs and event agencies has begun to accelerate in recent months, powered in part by an unprecedented influx of private equity investment in the industry. Signs point to increased consolidation over the next one to two years. What does this mean for owners and executives, and how can they best position their firms to capitalize on current trends? What is the M&A process like, for both buyers and sellers? Join us as we peel back the curtain on M&A for DMCs and agencies, discuss valuation model, what buyers look for, secrets to a successful integration and more.
This webinar is worth one (1) CMP credit.
Howard Givner (Moderator)
Senior Advisor
Oaklins | DeSilva + Phillips
Howard Givner is a serial entrepreneur, innovator and business strategist, specializing in the events and ed-tech industries. He advises corporate event teams, event agencies and other businesses on growth, innovation, measurement, strategy and M&A. He is a Senior Advisor at Oaklins | DeSilva + Phillips, a global mid-market investment bank, and CEO of the Heathcote Advisory Group, a consulting practice for business leaders.
He has successfully built and sold three businesses in the events industry and has advised over a dozen other industry CEOs on M&A and growth strategies. He was the founder and CEO of the Event Leadership Institute, a provider of training and resources for meeting planning, event marketing and hospitality professionals, which was acquired by PCMA in 2023. He also led the U.S. division of Grass Roots Meetings & Events during its sale to BCD Meetings & Events in 2018, and he was the founder and President of Paint the Town Red, an event agency which he subsequently sold to Global Events.
Howard is a frequent industry speaker, writer and educator on a broad range of topics. He is an avid hiker, crossword solver, podcast junkie, fiction writer and cancer survivor.
Trevor Hanks
CEO
360 Destination Group
Born into the business as son of the founders of an award-winning DMC, TMM (The Meeting Manager), Trevor grew up packing coolers and delivering props. After working as a trip director for several years, he returned in 1996 to run and expand TMM leading to the merger of TMM and Destination PROS in 2012 into 360 Destination Group. An avid surfer, turbo father of five girls, and stickler when it comes to how an old-fashioned is made, he loves to be active in several industry organizations, including FICP, SITE, and ADMEI, as well as several hospitality industry Advisory Boards.
Andrey Vakhovskiy
Managing Director
H.I.G. Capital
Andrey is a Managing Director based in H.I.G. Capital’s Boston office where he is responsible for all aspects of the investment process including deal origination, structuring, execution, financing and post-close operational improvements and growth strategies.
Andrey has over ten years of public and private market investing experience across a variety of sectors including healthcare, IT services and business services. Prior to joining H.I.G., Andrey worked at Charlesbank Capital Partners and the Boston Consulting Group.
Andrey earned a B.A. in Economics from Dartmouth College and an M.B.A. from The Wharton School at the University of Pennsylvania.
Kim Kopetz
President & CEO
The Opus Group
Kim Kopetz is President and CEO of The Opus Group, a global network of event agencies that creates experiences that drive action for the world’s most influential brands, including Google, Diageo, Microsoft, and Salesforce.
Kim started her career in events at the NBA and Nike, and joined Opus Agency in 1998 as a Senior Event Manager. She held several roles at Opus Agency, eventually as EVP Global Accounts. In 2012, Kim went brand-side, and held global leadership positions at Intel in sales and marketing, including Chief of Staff to the head of global sales and Senior Director of B2B Event Strategy. She returned to Opus in 2017, becoming Chief Growth Officer and supporting the acquisition and integration of seven agencies in two years. Kim was promoted to President of The Opus Group in 2020, and in 2024 assumed the role of President and CEO.
Throughout a career spanning more than 25 years, Kim has been a leader in global experience and event marketing for both brands and agencies. She currently serves as a strategic partner to the Event Leaders Exchange (ELX) and as a member of the Exceptional Women Alliance (EWA). Her expertise has earned her many accolades over the years, including a spot on the list of the top 100 most influential people in the event industry.
Sunny Irvine
Managing Director
Terramar DMC
Sunny was born and raised in Mexico and has called Los Cabos home since 1989. Growing up in the hospitality industry with a heavy emphasis on tour operations, Sunny has grown the family business to cover 10+ cities in 3 countries and is now responsible for over 500,000 people transitioning through one of the family companies. Graduating from the University of San Diego and having had the privilege of traveling to many corners of the world by motorcycle, plane and ship has given him a unique perspective on not only what clients are looking for but also of showing clients what they haven’t even thought to look for. Along with an amazing management team, as Managing Partner, Sunny has been able to solidify the brand of Terramar and grow it into now six destinations in three countries.
Terramar is presently one of two accredited DMC’s in Mexico and the only one in Panama. Our highly seasoned sales and operations team now includes 7 DMCP’s that help maintain the highest level of service that Terramar has become known for. In his free time you will most likely find Sunny with his family. An avid athlete, Sunny has competed in long distance motorcycle off road rally races, competed in triathlons and other races. In college Sunny was a 4 year rower and at one point was the Pacific Coast Rowing Champion as well as the California State Champion.
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Contains 2 Component(s), Includes Credits
The guide is specifically designed to equip you with the essential knowledge you need to successfully pass the CITP examination, complementing the valuable experience you have gained throughout your career.
This study guide walks you through three main sections of the CITP:
- Program Development and Design
- Operational Management and Execution
- Stakeholder Engagement and Team Management
At the end of the guide, you'll find practice questions designed to help you prepare for the exam.
The guide is specifically designed to equip you with the essential knowledge you need to successfully pass the CITP examination, complementing the valuable experience you have gained throughout your career.
As the undisputed leader in the incentive travel industry, SITE is honored to have you as a member through the CITP designation. We wish you the best of luck with the examination and in your future endeavors.
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- Non-member - $100
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