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Contains 11 Component(s) Includes Multiple Live Events. The next is on 10/15/2025 at 9:00 AM (EDT)
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
This co-hort will be self paced with optional office hours taking place weekly leading up to the exam. Following the exam preparation class, students will have 2 weeks to complete the exam. The CIS exam is 90 minutes, 100 multiple choice questions, and self-proctored online with two attempts to pass. All office hour sessions will be recorded and posted on the product page.
Dates:
Module 1: Wednesday, October 15, 2pm GMT
Module 2: Wednesday, October 22, 2pm GMT
Module 3A: Wednesday, October 29, 2pm GMT
Module 3B: Wednesday, November 5, 2pm GMT
Module 4: Wednesday, November 12, 2pm GMT
Exam Prep: Wednesday, November 19, 2pm GMT
Exam: The exam is self paced and will be open immediately following the exam prep and will remain open until Wednesday, March 5.
*Students are expected to review the on-demand modules ahead of the optional office hours. All office hour sessions will be recorded and posted on the product page.
Location:
Virtual
Description:
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
Learning Objectives:
• Understand the basics of the incentive travel market and the differentiation of Incentive Travel in the meetings and events industry
• Explain the fundamentals of designing and executing incentive travel and motivational experiences from varying value chain perspectives
• Discuss ways to expand your incentive program and create new opportunitiesPricing:
Member: $495
Non-Member: $695*
*Please note that the Non-Member registration rate includes a prorated one year SITE membership. Please reach out to education@siteglobal.com if you have any questions.
Cancellation Policy:
Please be sure you are available to attend when registering. Cancelations must be made in writing to education@siteglobal.com. Cancelations received less than 30 days prior to the course start date will not be granted a refund. Cancelations received more than 30 days prior to the course start date will be granted a full refund minus a $100 administrative fee. Course registrations may be transferred to another individual within the same company if requested at least two weeks in advance of the course event. In the unlikely event the course must be canceled or rescheduled, SITE will contact you to register you in a comparable program.
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- Non-member - $695
- Member - $495
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Contains 11 Component(s) Includes Multiple Live Events. The next is on 07/16/2025 at 11:00 AM (EDT)
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
This co-hort will be self paced with optional office hours taking place weekly leading up to the exam. Following the exam preparation class, students will have 2 weeks to complete the exam. The CIS exam is 90 minutes, 100 multiple choice questions, and self-proctored online with two attempts to pass. All office hour sessions will be recorded and posted on the product page.
Dates:
Module 1: Wednesday, July 16, 10am CST
Module 2: Wednesday, July 23, 10am CST
Module 3A: Wednesday, July 30, 10am CST
Module 3B: Wednesday, August 6, 10am CST
Module 4: Wednesday, August 13, 10am CST
Exam Prep: Wednesday, August 20, 10am CST
Exam: The exam is self paced and will be open immediately following the exam prep and will remain open until Wednesday, March 5.
*Students are expected to review the on-demand modules ahead of the optional office hours. All office hour sessions will be recorded and posted on the product page.
Location:
Virtual
Description:
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
Learning Objectives:
• Understand the basics of the incentive travel market and the differentiation of Incentive Travel in the meetings and events industry
• Explain the fundamentals of designing and executing incentive travel and motivational experiences from varying value chain perspectives
• Discuss ways to expand your incentive program and create new opportunitiesPricing:
Member: $495
Non-Member: $695*
*Please note that the Non-Member registration rate includes a prorated one year SITE membership. Please reach out to education@siteglobal.com if you have any questions.
Cancellation Policy:
Please be sure you are available to attend when registering. Cancelations must be made in writing to education@siteglobal.com. Cancelations received less than 30 days prior to the course start date will not be granted a refund. Cancelations received more than 30 days prior to the course start date will be granted a full refund minus a $100 administrative fee. Course registrations may be transferred to another individual within the same company if requested at least two weeks in advance of the course event. In the unlikely event the course must be canceled or rescheduled, SITE will contact you to register you in a comparable program.
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- Non-member - $695
- Member - $495
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Contains 11 Component(s) Includes Multiple Live Events. The next is on 03/26/2025 at 4:00 PM (EDT)
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
This co-hort will be self paced with optional office hours taking place weekly leading up to the exam. Following the exam preparation class, students will have 2 weeks to complete the exam. The CIS exam is 90 minutes, 100 multiple choice questions, and self-proctored online with two attempts to pass. All office hour sessions will be recorded and posted on the product page.
Dates:
Module 1: Wednesday, March 26, 8am Australian Eastern Standard Time (AEST)
Module 2: Wednesday, April 2, 8am Australian Eastern Standard Time (AEST)
Module 3A: Wednesday, April 9, 8am Australian Eastern Standard Time (AEST)
Module 3B: Wednesday, April 16, 8am Australian Eastern Standard Time (AEST)
Module 4: Wednesday, April 23, 8am Australian Eastern Standard Time (AEST)
Exam Prep: Wednesday, April 30, 8am Australian Eastern Standard Time (AEST)
Exam: The exam is self paced and will be open immediately following the exam prep and will remain open until Wednesday, March 5.
*Students are expected to review the on-demand modules ahead of the optional office hours. All office hour sessions will be recorded and posted on the product page.
Location:
Virtual
Description:
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
Learning Objectives:
• Understand the basics of the incentive travel market and the differentiation of Incentive Travel in the meetings and events industry
• Explain the fundamentals of designing and executing incentive travel and motivational experiences from varying value chain perspectives
• Discuss ways to expand your incentive program and create new opportunitiesPricing:
Member: $495
Non-Member: $695*
*Please note that the Non-Member registration rate includes a prorated one year SITE membership. Please reach out to education@siteglobal.com if you have any questions.
Cancellation Policy:
Please be sure you are available to attend when registering. Cancelations must be made in writing to education@siteglobal.com. Cancelations received less than 30 days prior to the course start date will not be granted a refund. Cancelations received more than 30 days prior to the course start date will be granted a full refund minus a $100 administrative fee. Course registrations may be transferred to another individual within the same company if requested at least two weeks in advance of the course event. In the unlikely event the course must be canceled or rescheduled, SITE will contact you to register you in a comparable program.
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- Non-member - $695
- Member - $495
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Contains 1 Component(s) Includes a Live Web Event on 01/31/2025 at 5:15 PM (EST)
More Information to Come!
More Information To Come!
Annette Gregg
CEO
SITE
Annette Gregg, CMM, MBA is CEO of the Society for Incentive Travel Excellence (SITE), leading its 2500 global members. She has an extensive background in the meeting and hospitality industry, serving in executive level positions for corporations, associations and non-profits. She regularly delivers keynotes on topics including diversity and unconscious bias, promoting women in the workplace, and a variety of professional development topics. Annette has taught at several universities including leading San Diego State University’s Meeting and Event Certificate Program, and is currently instructor in Leadership for their Masters in Meeting and Events Program. She was elected Instructor of the Year at SDSU, and inducted into the Center for Business Intelligence’s Circle of Excellence for her training and speaking. She is an honoree for Women in Tourism and Hospitality, and has won the Coach Award for the Association of Women in Events, Smart Women Industry Leader Award, and Planner of the Year for MPI San Diego. Annette served on MPI’s Board of Directors, the board for the Kim Center for Gender Equity, and San Diego Commission for Women and Girls. She was named to the MeetingsNet Changemakers list for her work in women’s empowerment. Annette received her undergraduate degree in International Relations at the University of California, Berkeley and later received her MBA from California Miramar University in San Diego. She lives an active life with her husband and son in San Diego.
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Contains 11 Component(s) Includes Multiple Live Events. The next is on 01/15/2025 at 11:00 AM (EST)
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
This co-hort will be self paced with optional office hours taking place weekly leading up to the exam. Following the exam preparation class, students will have 2 weeks to complete the exam. The CIS exam is 90 minutes, 100 multiple choice questions, and self-proctored online with two attempts to pass. All office hour sessions will be recorded and posted on the product page.
Dates:
Module 1: Wednesday, January 15, 10am-11am CST
Module 2: Wednesday, January 22 10am-11am CST
Module 3A: Wednesday, January 29 10am-11am CST
Module 3B: Wednesday, February 5 10am-11am CST
Module 4: Wednesday, February 12 10am-11am CST
Exam Prep: Wednesday, February 19 10am-11am CST
Exam: The exam is self paced and will be open immediately following the exam prep and will remain open until Wednesday, March 5.
*Students are expected to review the on-demand modules ahead of the optional office hours. All office hour sessions will be recorded and posted on the product page.
Location:
Virtual
Description:
The Certified Incentive Specialist (CIS) is an entry level credential from the Society of Incentive Travel Excellence (SITE). Taking place over 6 hours virtually (as well as a final exam), professionals from around the globe will acquire in an efficient manner a broad comprehension of the incentive travel industry. All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings and events industry may use CIS as a stepping stone to reach higher levels of professionalism. Individuals will learn the fundamentals of incentives, the origins of incentive programs and incentive travel, the value chain, the value proposition of motivational programs and non-cash awards, the composition of the market, the makings of a program and a program budget, industry tools and platforms and other valuable information. Once the Exam preparation has concluded, students will have 2 weeks to complete the virtual exam, and those who are successful will join a global community of CIS holders!
Learning Objectives:
• Understand the basics of the incentive travel market and the differentiation of Incentive Travel in the meetings and events industry
• Explain the fundamentals of designing and executing incentive travel and motivational experiences from varying value chain perspectives
• Discuss ways to expand your incentive program and create new opportunitiesPricing:
Member: $495
Non-Member: $695*
*Please note that the Non-Member registration rate includes a prorated one year SITE membership. Please reach out to education@siteglobal.com if you have any questions.
Cancellation Policy:
Please be sure you are available to attend when registering. Cancelations must be made in writing to education@siteglobal.com. Cancelations received less than 30 days prior to the course start date will not be granted a refund. Cancelations received more than 30 days prior to the course start date will be granted a full refund minus a $100 administrative fee. Course registrations may be transferred to another individual within the same company if requested at least two weeks in advance of the course event. In the unlikely event the course must be canceled or rescheduled, SITE will contact you to register you in a comparable program.
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- Non-member - $695
- Member - $495
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Contains 1 Component(s)
Join John Iannini from Hilton All-Inclusive as he delves into the dynamic power of incentive travel as a strategic investment for businesses. Incentive travel is far more than a reward; it’s a high-impact tool for driving motivation, performance, and growth that continues to deliver value long after the trip ends. This session will explore how incentive travel serves as a powerful motivator for employees, attracting and retaining top talent, and strengthening relationships with clients and partners. Through curated travel experiences, companies not only foster loyalty and engagement but also enhance their brand image, corporate culture, and, ultimately, measurable ROI. John will share insights into crafting customizable, adaptable programs that align with broader strategic goals, leveraging Hilton’s expertise to drive long-term success. Perfect for leaders and planners seeking fresh approaches to inspire and reward, this webinar will highlight why incentive travel remains a compelling, sustainable choice for companies in a competitive market. *This Webinar is worth (1) CMP credit
Join John Iannini from Hilton All-Inclusive as he delves into the dynamic power of incentive travel as a strategic investment for businesses. Incentive travel is far more than a reward; it’s a high-impact tool for driving motivation, performance, and growth that continues to deliver value long after the trip ends. This session will explore how incentive travel serves as a powerful motivator for employees, attracting and retaining top talent, and strengthening relationships with clients and partners. Through curated travel experiences, companies not only foster loyalty and engagement but also enhance their brand image, corporate culture, and, ultimately, measurable ROI. John will share insights into crafting customizable, adaptable programs that align with broader strategic goals, leveraging Hilton’s expertise to drive long-term success. Perfect for leaders and planners seeking fresh approaches to inspire and reward, this webinar will highlight why incentive travel remains a compelling, sustainable choice for companies in a competitive market.
*This Webinar is worth (1) CMP credit
John Iannini
Director, Incentivbe & Meeting Sales, Hilton All-Inclusive
Hilton
With 25 years of experience in the MICE industry, including a decade in the all-inclusive market, John Iannini brings a wealth of expertise and leadership to Hilton All-Inclusive. His extensive career includes roles as Senior Director of Global Sales at Melia Hotels International and Global Sales Director for Incentive Travel at Wyndham Hotel Group. As a Past President of the SITE Foundation, John has been a key figure in shaping the future of incentive travel.
Now at Hilton, John leverages his experience to drive growth and ensure seamless coordination between Hilton Worldwide Sales (HWS) and on-site sales teams, delivering exceptional service to clients.
A passionate traveler, John has visited 94 countries, exploring the world with an intrepid spirit. He's also a devoted dog lover, sharing his life with his two beloved English Bulldogs, Matilda and Sirloin.
John is based in Atlanta and is always excited to collaborate with clients to create extraordinary experiences in the incentive and meetings space
Sarah Brady
Director of Purchasing and Design
Augeo
As the Director of Purchasing and Design, I lead a dedicated team that is the frontline for all our in-person events, ensuring each project begins with strategic insight and flawless execution. With over 30 years in the travel and hospitality industry, I bring a depth of expertise across every facet of meetings, incentives, and event planning. My team and I are responsible for contracting and procuring over 300 meetings and events annually, aligning every step with client goals to achieve memorable, seamless experiences.
Throughout my career, I've built a reputation for strategic thinking, precision, creativity, and commitment to results. My approach is proactive and client-focused, driving outcomes that are both efficient and impactful. With a robust background in team leadership and vendor relations, I prioritize effective communication, cost efficiency, and risk management, fostering trusted partnerships and delivering outstanding results every time.
Ava Setzer
Director of Sales, Worldwide Accounts, Hilton Worldwide
Hilton
Ava Setzer is a Director of Sales, Worldwide Accounts for Hilton Worldwide with a rich tapestry of experience spanning 24 years with the company. She’s had extensive experience in hotel operations and was a valuable hotel sales contributor across vibrant cities including San Diego, Los Angeles, Seattle, and Portland. A seasoned expert in the hospitality industry, Ava joined Hilton’s enterprise sales in 2017 - enhancing sales strategies and steering global account management. Her passion is ignited by the magic of human connections sparked at live events. There is nothing better!
The launch and growth of Hilton’s all-inclusive hotel collection piqued Ava’s interest, leading her to delve deep into the offerings tailored for meeting planners. She has since blossomed into an expert at showcasing the distinctive allure and advantages of All-Inclusive for gatherings of any scale—from intimate assemblies of 10 to grand exclusives of 1,000 in the idyllic settings of Mexico, Europe, and the Caribbean. In our fast moving environment, All-Inclusive makes deliver a premium on all components of meetings and events.
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- Non-member - $15
- Member - Free!
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Contains 1 Component(s)
The Certified Incentive Travel Professional (CITP) certification is SITE's intermediate-level qualification designed for seasoned incentive travel professionals. Aimed at individuals with at least five years of full-time experience, the CITP recognizes expertise in planning and executing incentive travel experiences. The CITP is specifically tailored for planners of incentive travel experiences within corporations and agencies. However, it is also highly relevant for senior managers on the supplier side, including Destination Marketing Organizations (DMOs), Convention and Visitor Bureaus (CVBs), Destination Management Companies (DMCs), hotels, cruise companies, and venues. Earning the CITP certification demonstrates a commitment to professional growth and a deep understanding of the incentive travel sector. By obtaining the CITP designation, professionals position themselves as knowledgeable leaders in the field, equipped to deliver exceptional incentive travel programs that drive business results. Please submit this application to demonstrate your interest. A member of the SITE Education Team will follow up with you within 10 days of submitting this application.
Program Description
The Certified Incentive Travel Professional (CITP) designation is a prestigious certification awarded by the Society for Incentive Travel Excellence (SITE) to experienced incentive travel professionals. Aimed at individuals with a minimum of five years of full-time experience in the industry, the CITP recognizes those who have demonstrated a high level of knowledge, expertise, and professionalism in incentive travel planning and execution. The CITP certification is designed to validate your performance against the typical requirements of an incentive travel professional. The program covers strategic case-making around the business benefits of incentive travel, finance and budgeting, operations and execution, program design and delivery, corporate social responsibility (CSR), and sustainability. Exam Delivery Learning Objectives Upon completing the CITP certification, you will be able to: By achieving the CITP designation, you affirm your commitment to excellence in the incentive travel industry. This certification not only enhances your professional credibility but also equips you with the skills and knowledge to design and deliver exceptional incentive travel programs that drive business results and foster meaningful experiences.
Please submit this brief application to demonstrate your interest in taking the CITP Exam. A member of the SITE Education Team will be in touch within 10 days of your application submission to discuss next steps.
Exam Delivery
- Format: The CITP exam consists of 100 multiple-choice questions.
- Duration: Candidates have two and a half hours to complete the exam.
- Delivery Method: The exam is online, allowing you to take the test securely from anywhere in the world within the examination window.
- Language Accommodation: If English is not your first language, you are allowed an additional hour to complete the exam.
- Please send an email to education@siteglobal.com if you are seeking a language accommodation.
- Attempts: You have one attempt to take the exam. If you do not pass, there is a retake fee of $250 USD. Retakes must occur within 12 months of the original exam date. Please email education@siteglobal.com if you need to retake the CITP exam.
Learning Objectives
Upon completing the CITP certification, you will be able to:
- Develop Strategic Business Cases for Incentive Travel
- Demonstrate Expertise in Incentive Program Design and Execution
- Exhibit Professionalism and Ethical Conduct in Sales and Stakeholder Relations
By achieving the CITP designation, you affirm your commitment to excellence in the incentive travel industry. This certification not only enhances your professional credibility but also equips you with the skills and knowledge to design and deliver exceptional incentive travel programs that drive business results and foster meaningful experiences.
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- Non-member - Free!
- Member - Free!
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Contains 1 Component(s)
Get ready to take your event strategy to the next level with data-driven insights and an exclusive analysis from Cvent. Join us for this webinar where we’ll explore how event organizers are planning and adjusting their programs to thrive in today’s market. Using powerful data from our event management and hospitality platform, we’ll share key insights to help you benchmark your programs and optimize future events. Join us to explore: • Group RFP momentum, top event markets, and ADR trends • Meeting size, conversion trends, and response metrics • Shifts in event format and best practices for optimizing each type • International and destination sourcing trends Our experts will analyze these touchpoints, providing you with the latest trends and takeaways. So, get ready to refine your event strategy for success and stay ahead of the curve! *This Webinar is worth (1) CMP credit
Get ready to take your event strategy to the next level with data-driven insights and an exclusive analysis from Cvent. Join us for this webinar where we’ll explore how event organizers are planning and adjusting their programs to thrive in today’s market. Using powerful data from our event management and hospitality platform, we’ll share key insights to help you benchmark your programs and optimize future events. Join us to explore: • Group RFP momentum, top event markets, and ADR trends • Meeting size, conversion trends, and response metrics • Shifts in event format and best practices for optimizing each type • International and destination sourcing trends Our experts will analyze these touchpoints, providing you with the latest trends and takeaways. So, get ready to refine your event strategy for success and stay ahead of the curve!
*This Webinar is worth (1) CMP credit
Alex Platia
Director of Product Marketing
Cvent
As Director of Product Marketing at Cvent, Alex leads the company’s Hospitality Clouds product marketing team. Today, Cvent’s platform of supplier and venue solutions connects more than 302,000 hotels and venues with an active global network of more than 112,000 event planners. With nearly 15 years of experience at Cvent, Alex has a deep understanding of the meetings and events industry and how technology can help hospitality and destination professionals achieve their goals. In his current role as Director of Product Marketing, Alex is responsible for leading the go-to-market strategy for Cvent's platform of supplier and venue solutions. He is passionate about helping hoteliers leverage technology to win more business.
Kelli Kopec
Senior Marketing Manager
Cvent
Kelli Kopec joined Cvent in 2019 as a Product Marketer dedicated to marketing solutions that connect Event Professionals and Travel Managers to hotels and venues. Kelli most recently spent 8+ years working for a hotel management company, managing both group and leisure business for several international hotel brands. She has vast experience in B2C and B2B marketing, launching new brands and products, and planning large-scale in-person events...and certainly understands the value technology can bring to you and your event programs!
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- Non-member - $15
- Member - Free!
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Contains 1 Component(s)
Following the successful launch of the Incentive Travel Index 2024 at IMEX America, we’re excited to offer an exclusive behind-the-scenes look at the data for the SITE’s global community of incentive travel professionals. Join us on Friday, October 18, for a special webinar where an expert panel will interpret the findings and provide valuable insights into the trends shaping the future of incentive travel. From evolving buyer behaviors to the strategic importance of incentive programs, this session will equip you with actionable insights. Webinar Highlights: - Deep dive into the latest Incentive Travel Index data - Expert analysis on key trends driving the industry’s future - A look at the top-ranking destinations for 2025 and 2026, with insights for buyers in Europe, LATAM, and APAC This webinar is a must-attend for incentive travel professionals looking to stay ahead of the curve and leverage these insights for future success. *This Webinar is worth (1) CMP credit
Following the successful launch of the Incentive Travel Index 2024 at IMEX America, we’re excited to offer an exclusive behind-the-scenes look at the data for the SITE’s global community of incentive travel professionals.
Join us on Friday, October 18, for a special webinar where an expert panel will interpret the findings and provide valuable insights into the trends shaping the future of incentive travel. From evolving buyer behaviors to the strategic importance of incentive programs, this session will equip you with actionable insights.
Webinar Highlights:
- Deep dive into the latest Incentive Travel Index data
- Expert analysis on key trends driving the industry’s future
- A look at the top-ranking destinations for 2025 and 2026, with insights for buyers in Europe, LATAM, and APAC
This webinar is a must-attend for incentive travel professionals looking to stay ahead of the curve and leverage these insights for future success.
*This Webinar is worth (1) CMP credit
Anesa Martin
Director, Intermediary Group Sales
Hilton Worldwide Sales
Anesa Martin is seasoned sales leader with over 20 years of experience in the hospitality industry, known for her exceptional track record in driving revenue and business growth for both domestic and international brands. As the Director of Intermediary Group Sales at Hilton, she leverages strategic account management and innovative solutions to enhance market share, particularly in the incentive segment.
Anesa is passionate about identifying growth opportunities by aggregating client account data and analyzing industry trends, all while ensuring that clients’ daily needs are met to boost operational and financial performance. When she’s not at work, Anesa loves spending quality time with her husband and two children, volunteering at hospice and connecting with her community through her church.
Jennifer Attersall
Director, Incentive Travel
Destination Canada
Jennifer Attersall joined Destination Canada (DC) in January 2020 as the Director of Incentive Travel. Jennifer joined the Business Events Team with credibility and a proven track record of building relationships and driving revenue. Recently, Jennifer led the developed and implementation of a global incentive strategy, and assisted in integrating the incentive segment under the Successful Economic Sector Strategy.
Prior to joining DC, Jennifer held a number of high performing roles in Calgary including her work with Meetings & Conventions Calgary and the Calgary TELUS Convention Centre.
Justin Myers
Vice President, Client Development and Marketing
Bishop-McCann
Justin Myers serves as Vice President of Client Development and Marketing at Bishop-McCann, a renowned full-service agency specializing in meetings, incentives, and event management. With over 15 years in the MICE industry, Justin has collaborated with a wide range of FORTUNE 500 brands, bringing expertise from both agency and client slides of the business. An entrepreneurial leader, he is dedicated to fostering meaningful connections that enhance business outcomes through impactful events and incentives. When he’s not at work, Justin loves spending quality time with his wife and three boys, exploring new destinations, scuba diving, snow skiing, and sneaking in rounds of golf whenever possible.
Rudy Garza
VP - Operations
Brightspot Incentives & Events
Rudy Garza joined Brightspot Incentives & Events in 2011 as Vice-President of Operations. Rudy’s primary objective at Brightspot is to drive a high level of service excellence for all client programs and internal processes. In his role, Rudy oversees all program operations, which include meetings, incentive travel, and channel/sales incentives (merchandise, cards, experiences), as well as web development, human resources, and controller functions.
Prior to joining Brightspot, Rudy held various positions of increasing level at PepsiCo/Frito[1]Lay, supporting the Sales & Marketing functions.
Rudy is a member of the Board of Trustees for the Incentive Research Foundation (IRF) and currently Chairs their Research Committee. He is a Certified Incentive Travel Professional (CITP/SITE) and Incentive Professional (IP/IMA).
Rudy is a proud graduate of The University of Texas (MBA) and The University of Texas at San Antonio (BBA). Outside of work, Rudy enjoys being active with his family and his local church, traveling to mountain destinations, and rooting for the Texas Longhorns.
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Join Destination Canada and SITE for an insightful webinar on "Breaking Boundaries: Integrating DEIB into Tourism and Incentives." This event delves into the critical importance of Diversity, Equity, Inclusion, and Belonging (DEIB) in the travel industry. Our discussion will explore three key areas: 1. Tourism as a Whole: Discover how DEIB integrates into holistic sustainability strategies beyond environmental concerns, the role of tourism as a catalyst for change, and overcoming challenges in developing effective DEIB strategies. 2. Incentive Travel: Learn about sourcing diverse destinations that offer rich cultural experiences, ensuring accessibility in programs, balancing destination selection with organizational values, and promoting psychological safety within the industry. 3. Individual Impact: Gain insights into actionable DEIB practices, personal learnings, and inspirations that can be implemented in professional settings. Our esteemed speakers will share their expertise and experiences, providing valuable insights into how DEIB can transform the travel and incentive industries. Don’t miss this opportunity to advance your understanding and application of DEIB in the dynamic world of tourism. *This Webinar is worth (1) CMP credit
Join Destination Canada and SITE for an insightful webinar on "Breaking Boundaries: Integrating DEIB into Tourism and Incentives." This event delves into the critical importance of Diversity, Equity, Inclusion, and Belonging (DEIB) in the travel industry.
Our discussion will explore three key areas:
1. Tourism as a Whole: Discover how DEIB integrates into holistic sustainability strategies beyond environmental concerns, the role of tourism as a catalyst for change, and overcoming challenges in developing effective DEIB strategies.
2. Incentive Travel: Learn about sourcing diverse destinations that offer rich cultural experiences, ensuring accessibility in programs, balancing destination selection with organizational values, and promoting psychological safety within the industry.
3. Individual Impact: Gain insights into actionable DEIB practices, personal learnings, and inspirations that can be implemented in professional settings.Our esteemed speakers will share their expertise and experiences, providing valuable insights into how DEIB can transform the travel and incentive industries. Don’t miss this opportunity to advance your understanding and application of DEIB in the dynamic world of tourism.
*This Webinar is worth (1) CMP credit
-
Register
- Non-member - $15
- Member - Free!
- More Information
-
Register
