Shaping the Future of Incentive Travel: Data-driven Insights from the Incentive Travel Index (2024)

Anesa Martin is seasoned sales leader with over 20 years of experience in the hospitality industry, known for her exceptional track record in driving revenue and business growth for both domestic and international brands. As the Director of Intermediary Group Sales at Hilton, she leverages strategic account management and innovative solutions to enhance market share, particularly in the incentive segment.

Anesa is passionate about identifying growth opportunities by aggregating client account data and analyzing industry trends, all while ensuring that clients’ daily needs are met to boost operational and financial performance. When she’s not at work, Anesa loves spending quality time with her husband and two children, volunteering at hospice and connecting with her community through her church.

Jennifer Attersall joined Destination Canada (DC) in January 2020 as the Director of Incentive Travel. Jennifer joined the Business Events Team with credibility and a proven track record of building relationships and driving revenue. Recently, Jennifer led the developed and implementation of a global incentive strategy, and assisted in integrating the incentive segment under the Successful Economic Sector Strategy.

Prior to joining DC, Jennifer held a number of high performing roles in Calgary including her work with Meetings & Conventions Calgary and the Calgary TELUS Convention Centre.

Justin Myers serves as Vice President of Client Development and Marketing at Bishop-McCann, a renowned full-service agency specializing in meetings, incentives, and event management. With over 15 years in the MICE industry, Justin has collaborated with a wide range of FORTUNE 500 brands, bringing expertise from both agency and client slides of the business. An entrepreneurial leader, he is dedicated to fostering meaningful connections that enhance business outcomes through impactful events and incentives. When he’s not at work, Justin loves spending quality time with his wife and three boys, exploring new destinations, scuba diving, snow skiing, and sneaking in rounds of golf whenever possible.

Rudy Garza joined Brightspot Incentives & Events in 2011 as Vice-President of Operations. Rudy’s primary objective at Brightspot is to drive a high level of service excellence for all client programs and internal processes. In his role, Rudy oversees all program operations, which include meetings, incentive travel, and channel/sales incentives (merchandise, cards, experiences), as well as web development, human resources, and controller functions.

Prior to joining Brightspot, Rudy held various positions of increasing level at PepsiCo/Frito[1]Lay, supporting the Sales & Marketing functions.

Rudy is a member of the Board of Trustees for the Incentive Research Foundation (IRF) and currently Chairs their Research Committee. He is a Certified Incentive Travel Professional (CITP/SITE) and Incentive Professional (IP/IMA).

Rudy is a proud graduate of The University of Texas (MBA) and The University of Texas at San Antonio (BBA). Outside of work, Rudy enjoys being active with his family and his local church, traveling to mountain destinations, and rooting for the Texas Longhorns.