The Business Case for Incentive Travel: Unlocking Lasting ROI

With 25 years of experience in the MICE industry, including a decade in the all-inclusive market, John Iannini brings a wealth of expertise and leadership to Hilton All-Inclusive. His extensive career includes roles as Senior Director of Global Sales at Melia Hotels International and Global Sales Director for Incentive Travel at Wyndham Hotel Group. As a Past President of the SITE Foundation, John has been a key figure in shaping the future of incentive travel. 

Now at Hilton, John leverages his experience to drive growth and ensure seamless coordination between Hilton Worldwide Sales (HWS) and on-site sales teams, delivering exceptional service to clients. 

A passionate traveler, John has visited 94 countries, exploring the world with an intrepid spirit. He's also a devoted dog lover, sharing his life with his two beloved English Bulldogs, Matilda and Sirloin. 

John is based in Atlanta and is always excited to collaborate with clients to create extraordinary experiences in the incentive and meetings space 

As the Director of Purchasing and Design, I lead a dedicated team that is the frontline for all our in-person events, ensuring each project begins with strategic insight and flawless execution. With over 30 years in the travel and hospitality industry, I bring a depth of expertise across every facet of meetings, incentives, and event planning. My team and I are responsible for contracting and procuring over 300 meetings and events annually, aligning every step with client goals to achieve memorable, seamless experiences. 

Throughout my career, I've built a reputation for strategic thinking, precision, creativity, and commitment to results. My approach is proactive and client-focused, driving outcomes that are both efficient and impactful. With a robust background in team leadership and vendor relations, I prioritize effective communication, cost efficiency, and risk management, fostering trusted partnerships and delivering outstanding results every time. 

Ava Setzer is a Director of Sales, Worldwide Accounts for Hilton Worldwide with a rich tapestry of experience spanning 24 years with the company.  She’s had extensive experience in hotel operations and was a valuable hotel sales contributor across vibrant cities including San Diego, Los Angeles, Seattle, and Portland.  A seasoned expert in the hospitality industry, Ava joined Hilton’s enterprise sales in 2017 - enhancing sales strategies and steering global account management. Her passion is ignited by the magic of human connections sparked at live events. There is nothing better! 

The launch and growth of Hilton’s all-inclusive hotel collection piqued Ava’s interest, leading her to delve deep into the offerings tailored for meeting planners. She has since blossomed into an expert at showcasing the distinctive allure and advantages of All-Inclusive for gatherings of any scale—from intimate assemblies of 10 to grand exclusives of 1,000 in the idyllic settings of Mexico, Europe, and the Caribbean.  In our fast moving environment, All-Inclusive makes deliver a premium on all components of meetings and events.