No More Empty Seats: Designing Events Where Everyone Belongs

With two decades of experience in the business events industry, Jennifer Attersall is an innovative thinker who inspires a global audience to host their incentives across Canada’s diverse destinations. As a sought-after speaker, Jennifer has moderated thought-provoking panels and spoken at major global conferences. Jennifer sits on SITE’s International Board of Directors, as well as the executive committee of SITE as the VP of Education. 

Success starts with strong relationships. To retain top talent, inspire loyal clients, and build trust, leaders must master the art of connection. 

Meet workplace culture and corporate relationship expert, Shane Feldman. Featured by Oprah, Forbes, and People Magazine, and trusted by global brands like Google, Disney, and Microsoft, Shane helps companies cultivate high-performing teams through his "Leadership Passport" framework. 

As founder of Count Me In, a social entrepreneurship incubator with 10 million members across 104 countries, Shane has led initiatives valued at over $2.6 billion. His research on leadership spans 100 cities in 40 countries, uncovering strategies to enhance workplace culture in a disconnected world. 

Recognized by the White House, United Nations, and global leaders, and named one of North America’s Top 40 Under 40 LGBTQ+ Leaders, Shane is a sought-after speaker delivering high-energy keynotes that empower organizations to build better relationships, better workplaces, and lasting impact

Brenda was born and raised in the Rockies in Jasper National Park and has spent a vast amount of time trekking from valley to valley. She is pleased to follow her lineage as a traditional guide from the Kwarakwante of Jasper.  

Brenda is a Master Interpretive guide and is an active advocate of Indigenous Tourism.  

She is Vice-Chair for the Indigenous Tourism Association of Canada and is the Chair of Indigenous Tourism Alberta recently she has been appointed to the Destination Canada Board. 

Brenda has been the recipient of several prestigious awards for her work in using her company both in the entrepreneurial spirit and in educating the public about Métis culture. One of these awards was the Aboriginal Woman Entrepreneur Award of Distinction presented from the Alberta Chamber of Commerce. 

She was awarded the Esquao Award from the Institute for the Advancement of Aboriginal Women (IAAW).  

In 2004, Métis Nation of Alberta Region III awarded her the Métis Entrepreneur of the Year.  

Brenda is of Cree/Iroquois lineage and is pleased to follow her heritage as a traditional guide from the Kwarakwante of Jasper. She is a Traditional Knowledge Keeper of plant medicine from her Cree lineage and teaches courses on plant medicine, offers unique and fun hands on workshops on plants and their medicines as well as doing fascinating walks into the boreal forest to explore the amazing medicines on display!