Reputation and Relationship Management

Successful incentive travel experiences are built on relationships— and reputation is one of the keys to establishing and building successful relationships. Whether suppliers or buyers, we do business with those we like and trust. In this course, participants will explore key needs of buyers and suppliers that can make or break their relationships. They will consider how reputation affects themselves, their companies, and the incentive travel industry, as well as reviewing the role of ethics and the SITE Code of Conduct in business interactions.

This course is appropriate for sales professionals who have more than five years of selling experience in the Incentive Travel industry as well as incentive travel buyers and brokers who are interested in enhancing their relationships with incentive travel companies.

At the conclusion of this course, participants should be able to:

• Develop mutually beneficial partnerships with the buyers or suppliers with whom they work
• Identify the benefits of a good reputation and ethical business conduct versus the consequences and the implications of a not-so-good reputation