Knowing Your Customer And Your Customer’s Customer


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Designing an incentive program begins with understanding the customer: the context for the business, the commitment of the leadership, the characteristics of the program participants. This course helps you determine whether an incentive program is a good fit for the business and the customers.

At the conclusion of this course, participants should be able to:

  • Develop qualification criteria for the participants
  • Determine how company and country culture affect the design loyalty and engagement programs

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Knowing Your Customer And Your Customer’s Customer
Begin self-paced component package.
Begin self-paced component package. Designing an incentive program begins with understanding the customer: the context for the business, the commitment of the leadership, the characteristics of the program participants. This course helps you determine whether an incentive program is a good fit for the business and the customers.
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End of Course Evaluation
4 Questions
4 Questions Please complete the survey before you receive a certificate of completion.
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Certificate of Completion
No credits available  |  Certificate available
No credits available  |  Certificate available
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