The Business Case For Incentive Travel

Participants will be equipped with the "whys" of incentive travel: why it makes sense from a business perspective. Modules cover the psychology of employee loyalty and engagement and why incentive travel works.

Courses included in this bundle: 

The Link between Motivation and Incentives
Knowing Your Customer and Your Customer’s Customer
What’s the Problem We’re Trying to Solve? Selling Incentive Travel to Business Leaders

  • The Link Between Motivation And Incentives
    Contains 3 Component(s)

    Connect “why” incentive travel works with your program Engage attendees, driving loyalty and retention Develop qualification criteria to make a positive business case for incentives

    What’s your motivation to change? This Course will equip participants with the “whys” of incentive travel: why incentive travel works as a vehicle for loyalty and engagement, and how it can be used as a tool to foster behavior change.

    At the conclusion of this course, participants should be able to:

    • Define the elements of motivation and behavioral change
    • Identify opportunities for incentive travel to build employee/customer loyalty and engagement
    • Apply qualification criteria for incentive travel program to motivation drivers

  • Knowing Your Customer And Your Customer’s Customer
    Contains 3 Component(s)

    Better reach, engage program participants Drive participants to better performance Tailor programming to your company culture

    Designing an incentive program begins with understanding the customer: the context for the business, the commitment of the leadership, the characteristics of the program participants. This course helps you determine whether an incentive program is a good fit for the business and the customers.

    At the conclusion of this course, participants should be able to:

    • Develop qualification criteria for the participants
    • Determine how company and country culture affect the design loyalty and engagement programs

  • What’s The Problem We’re Trying To Solve? Selling Incentive Travel To Business Leaders
    Contains 3 Component(s)

    Relate how incentive travel programs can change business behaviors/performance Use SITE templates to prioritize needs and determine the value of the incentive program

     Is an incentive program an expense or an investment? This Course applies tools to justify using incentive travel as a strategic tool to drive business goals. Topics cover determining performance gaps and business goals, establishing metrics, and quantifying the results of the incentive program.

    At the conclusion of this course, participants should be able to:

    • Relate how incentive travel programs can change business behaviors/performance
    • Use SITE templates to prioritize needs and determine the value of the incentive program