First debuted at IMEX 2025, Join the Incentive Research Foundation (IRF) and the Society for Incentive Travel Excellence (SITE) for a webinar recapping the Incentive Travel Index 2025—the industry’s definitive barometer of current conditions and future trends.

Drawing on over 2,700 qualified responses from corporate buyers, third-party agencies, and destination suppliers across the globe, the 2025 edition offers a panoramic view of how incentive travel is evolving: from program budgets and pricing models, to destination selection and program inclusions. This year’s Index introduces fresh lines of inquiry around AI usage, pricing transparency, new destination adoption, and the NextGEN workforce, offering unprecedented clarity into the forces shaping our sector.

In a dynamic, interactive panel format, industry experts will debate and decode the findings—delivering sharp commentary and real-world interpretation of what the data means for you. Whether you’re a brand-side marketer, an agency planner, or a destination representative, this is your roadmap to staying relevant and resilient in the future of incentive travel. Don’t miss this landmark session that sets the tone for the year ahead and defines what’s next for our industry. Because in incentive travel, data isn't just power—it's possibility.

This webinar is worth one (1) CMP credit

Join SITE CEO Annette Gregg and Mubarak Al Shamisi from Abu Dhabi Convention and Exhibition Bureau for an inside look at the host destination for SITE Global Conference 2026. This fireside chat will explore why Abu Dhabi is one of the world’s safest and most welcoming cities, the cultural depth that defines the UAE, and the unique experiences that await attendees in 2026. From architectural icons to authentic local encounters, discover how Abu Dhabi embodies SITE’s mission to build and bridge cultures through the power of incentive travel.

Welcome to Site Bites, SITE's newest member-only education podcast! In this episode, host Tiffany Shafer, Education Specialist at SITE, engages in a compelling conversation with Krysteena Meredith, the Regional Sales Manager at Caesar's Entertainment and Site SoCal Chapter President. They tackle a member's concern about getting involved with their chapter due to fear of additional responsibility. Krysteena shares her inspiring career journey, tips for balancing work, family, and chapter responsibilities, and the importance of being active in SITE. Tune in for valuable insights and heartwarming stories about leadership, community, and the joys of being part of SITE.

The most impactful meetings and incentive events don’t just run smoothly; they leave people feeling inspired, connected, and part of something bigger. In this engaging webinar, you’ll gain practical insights on how to deepen relationships, spark engagement, and create experiences that people will talk about long after they’re over.

You will discover:

• How the Connection Pyramid™ empowers you, your colleagues, and your attendees to build stronger, more meaningful relationships
• A proven process to connect quickly and authentically with new people—even if you’re not an extrovert
• Strategies to create magical moments that attendees will remember and cherish

This webinar is worth one (1) CMP credit.

In this episode of SITE Bites, Tiffany Shafer, SITE's Education Specialist, and Caoimhe Rice, Director of Sales for Moloney & Kelly DMC, discuss the importance of networking in the incentives industry. They delve into practical tips for young leaders and emerging professionals on building and maintaining professional relationships. The conversation also covers personal career stories, the impact of social media, balancing different networking methods, and key SITE events. Listen in for valuable insights into creating a supportive professional community, boosting your credibility, and navigating industry events.

SITE ANZ Sessions — diving into a topic that’s often complex and confusing: Fringe Benefits Tax (FBT).

 FBT is one of the trickiest topics in our industry — and we know our members want clear, practical answers.
 

SITE ANZ sat down with a leading tax expert, Andrew Sneddon, for a deep-dive Q&A covering everything you’ve ever wanted to know about FBT and how it impacts incentive travel, events, and rewards.
 
The main interview/ education piece is 55minutes long, but you can also view the Sub Videos which goes through each question in bit size pieces.
 
These are the topics the videos cover:
 
Q1 - What is FBT and why does it exist
Q2- How does FBT effect Incentive Travel
Q3 - FBT & the Dealer Distributor Model
Q4 -Quick Fire - is it FBTble?
Q5 - FTB & how it apples to weekends
Q6 - FBT Exemptions
Q7 -Does FBT apply to the cost of the organisers.
Q8 - What advice can we actually give
 
Please note; this video shares general information on FBT and incentive travels; it’s not personal tax advise. Always check with your own tax advisor to make sure it’s right for your business. Information is current at time of recording but may change.

Discover how accessible design in incentive travel can create more inclusive, engaging, and memorable experiences for every participant. This session explores how removing barriers fosters a stronger sense of belonging — ultimately driving deeper engagement and better business outcomes. Featuring real-world examples from Cvent CONNECT and industry best practices, you’ll walk away with practical strategies to build more inclusive programs that reflect the diverse needs of today’s workforce.

During this session attendees will:
1. Discover practical strategies—including innovative technologies—for designing and executing accessible event programs that drive inclusion and engagement among diverse participants.

2. Apply real-world insights and best practices—including examples from Cvent CONNECT—to craft more inclusive, engaging, and memorable experiences that meet the needs of today’s diverse workforce.

3. Understand the business and cultural impact of removing physical, digital, and social barriers to create a greater sense of belonging, enhance participant satisfaction, and improve outcomes.

Welcome back to Site Bites! In this episode, Tiffany Shafer and guest co-host Emily Parsons-Walker discuss their wildest work from home hacks, share their experiences of transitioning to remote work, and explore tips for maintaining work-life balance. Highlights include tips such as turning off email notifications after work hours, the benefits of diffusing essential oils, and the idea of using a 'one-butt' chair to enhance productivity. They also share moments of joy, personal stories, and set new challenges for listeners to improve their remote work habits. Don't forget to contribute your ideas through the SITE Bites collection form!

Welcome to the first episode of SITE Bites, our newest education podcast designed to provide bite-sized, relevant content for you, our SITE members! Featuring Elizabeth Sage, SITE's resident data expert and Head of Events and Education, this 'Ask the Expert' format uncovers key insights on leveraging data to enhance engagement and ROI in the incentive travel industry. Tune in to learn about setting clear objectives, identifying vanity metrics, and the hidden potential in overlooked data sources. Don't miss out on the conversation, and remember to contribute to future content through our collection form!

SITE Bites is our newest education initiative—bite-sized, super relevant content designed with you in mind. Each episode will be around 15 to 20 minutes and packed with real tips, tools, and ideas that come straight from you, our SITE members. 

We’ve heard from our members that you’re looking for quick ways to crowdsource information that's what we’re going to do here on SITE Bites. There is a collection form where you can ask questions, and where you can answer questions already asked by others. We’re also going to have special guests on the podcast and you can ask them questions too.  

You’ll find each new episode right here in the Learn Hub – and the collection form will be available with each episode as well. You will also find the form in SITE’s newsletters and on our social media channels. You can even bookmark the collection link!

Whether it's your favorite AI websites, go-to attendee gifts under $50, or that one thing you saw at an event in 2024 that you can’t stop thinking about—we're going to talk about it. This is all about real voices, real experience, and real solutions. 

To kick off this project, we’re releasing two episodes right now so you can get the hang of how this works. We have Episode 1: Your wildest work from home hacks, and Episode 2: Data-driven decisions featuring SITE’s own Elizabeth Sage.  

We know time is a luxury and attention is a premium, so SITE Bites is our way of helping you stay connected, learn something new, and feel a little more in-the-know. 

So jump in, listen in, and join the conversation. We can’t wait to hear from you!