In today’s global landscape, incentive travel programs must be prepared for the unexpected. From geopolitical tensions and travel advisories to severe weather, operational disruptions, and evolving security concerns, the ability to adapt quickly has become essential.   

When disruption strikes, collaboration is critical! This panel brings together senior leaders from the worlds of incentive planning, hospitality security, and cruise operations to discuss how major travel experiences are evaluated, protected, and reimagined when conditions change rapidly.

Through real-world examples and candid conversation, panelists will share how critical decisions are made behind the scenes, how organization balance guest experience with traveler safety, and what effective crisis communication and contingency planning look like in practice.

Learning Outcomes:

Attendees will gain insight into the partnerships, protocols, and leadership strategies that help keep programs moving forward while maintaining confidence, trust, and duty of care in uncertain environments.

*This webinar is worth one (1) CMP Credit.

Location: Virtual, on-demand

Description 

Every incentive program is, at its core, an experience happening inside someone's mind. The itinerary, the venue, the proposal: that and everything else gets filtered through attention, emotion, motivation, and memory before it becomes "the trip people talk about for years" - or "the trip people forget by the time they're home." 

Grounded in behavioral science, psychology, and neuroscience, The Psychology of Incentive Travel Planning gives incentive travel planners and partners a solid working knowledge of what shapes attention, motivation, and memory - and how that understanding should inform program design, communications, marketing decisions.  

The course features six modules, with science-based frameworks and real examples from the industry. Whether you're building a program from scratch, pitching one to a client, or delivering one as a partner, this certification gives you a sharper lens for every decision - and a clearer sense of why some programs stay with people long after the trip ends, and others don't. 

Learning objectives 

• Explain what behavioral design is and why experiences happen in the mind first - and apply this lens to program design, communications, and supplier proposals 

• Apply the science of motivation to build programs that resonate with today's values-driven participants 

• Design for attention and reduce cognitive load, so a program feels premium rather than exhausting 

• Apply social brain principles to design for connection and belonging in group travel 

• Use principles of memory and meaning-making to create experiences that are remembered - and that bring clients back 

Location: Virtual, on-demand

Description: 

Incentive travel creates powerful, motivational experiences for participants — but with that opportunity comes a responsibility to plan carefully, assess potential risks, and prepare teams to respond when challenges arise. 

Risk Ready is designed for anyone working in the incentive travel industry who wants to better understand what risk is, how to assess it, and how to reduce it before, during, and after a program. Through practical examples, guided activities, and industry-specific tools, learners will explore common risks that can impact incentive travel programs, including transportation disruptions, health and safety concerns, supplier issues, destination-related challenges, participant emergencies, weather events, and larger crisis situations. 

The course breaks risk management into clear, approachable steps. Learners will practice identifying risks, evaluating likelihood and impact, prioritizing areas of concern, and applying strategies to reduce exposure. The course also introduces crisis response planning, helping learners think through roles, responsibilities, communication protocols, supplier readiness, participant movement, and decision-making during an incident. 

By the end of the course, learners will walk away with actionable tools and templates to help them assess risk and plan for crisis response.  

Learning Objectives:

• By completing this course, learners will be able to: 

• Define risk in the context of incentive travel. 

• Identify common risks that may affect incentive travel programs. 

• Assess risks using likelihood, impact, and priority level. 

• Apply strategies to reduce or manage identified risks. 

• Explain the importance of duty of care in participant experiences. 

• Recognize key components of a crisis response plan. 

• Clarify team roles, communication flow, and supplier expectations during an incident. 

• Use provided templates and tools to support risk-ready planning. 

Who Should Take This Course 

This course is ideal for incentive travel buyers, suppliers, DMCs, hotel partners, destination representatives, and event professionals. 

The meetings and events industry is evolving rapidly, and AI is quickly becoming one of the most important tools shaping how teams plan, communicate, and execute events.

In this highly practical session, Tim Altbaum, CMP, CMM shares real-world examples of how planners and suppliers are using AI today to streamline repetitive work, improve communication, accelerate creative development, and enhance attendee experiences. From proposal writing and agenda development to personalization and post-event analysis, attendees will explore tools, workflows, and prompting techniques they can immediately apply to their own events.

Rather than focusing on hype, this session focuses on practical implementation, helping event professionals understand where AI fits into their workflow and how to adopt it thoughtfully and strategically.

Key Takeaways:

• Discover practical AI tools currently being used across the meetings and events industry.
• Learn prompting frameworks that improve output quality and save time.
• Understand how AI supports creativity, communication, and operational efficiency.
• Explore ways to personalize attendee experiences before, during, and after events.
• Identify one workflow your team can begin improving immediately with AI.

This webinar is worth one (1) CMP credit. 

Everyone is talking about Gen Z—but what does the data show?

Join SITE, Hilton & Maritz as they reveal findings from a landmark new study on how Boomers, Gen X, Millennials and Gen Z perceive and respond to incentive travel and reward strategies.

With rigorous academic methodology and a large corporate sample, this research moves beyond guesswork to reveal what truly motivates today’s multigenerational workforce.

*This Webinar is worth (1) CMP credit

Business events continue to play a strategic role as organizations invest in experiences that strengthen culture, build trust, and drive measurable business results. Yet halfway into 2026, leaders continue to face stacked pressures from geopolitical instability and disruptions of rising costs, evolving regulations, and rapid political shifts. In this non-linear, interconnected environment, even seasoned professionals can feel challenged to anticipate what’s next. What steps can we take to gain perspective amid such complexity?

Join SITE CEO Annette Gregg as she moderates a compelling discussion with a panel of industry experts who will share firsthand insights on how global shifts are shaping their strategies and decision-making. Together, they’ll explore the risks, opportunities, and innovations emerging across the business events landscape.

This timely and forward-looking conversation will offer practical insights for professionals around the world, helping attendees adapt, prioritize, and lead with confidence in an era where volatility is no longer the exception, it’s the operating environment.

This webinar is worth one (1) CMP credit.

Looking for your next standout speaker?

Join us for the 2026 SITE Speaker Showcase! This is a dynamic, fully virtual session designed to introduce you to fresh voices and compelling perspectives from across our industry.

During this fast-paced webinar, four speakers selected from our Speaker Interest Form submissions will each deliver a 10-minute preview of their expertise, speaking style, and the value they bring to live and virtual programs. Think of it as a curated sampler of talent designed to spark ideas and help you discover speakers to book for your upcoming events.

Whether you’re planning an incentive program, annual meeting, leadership retreat, or chapter event, this showcase offers an opportunity to hear new voices, gain inspiration, and connect with speakers who can elevate your next agenda.

Come ready to take notes, your next great speaker might be just 10 minutes away.

Who’s Speaking

Moderator
Devon Pasha, Emcee and Chief Experience Officer, DMP Creative

Featured Speakers
Dami Kim, Executive Director, Body and Brain Wellness
Alison Smith, Founder, Life Design and Resilience Coach, The Thrive Designer
David T. Stevens, Co-Founder, Olympian Meeting; Podcast Host and Keynote Speaker, Return on Wellness
Christy Renee Stehle, Keynote Speaker and Leadership Trainer, Christy Renee Keynote Speaker

This virtual training webinar introduces incentive travel planners to the fundamentals of human trafficking and the role the travel industry plays in prevention. Participants will learn how to educate their travelers, access key PACT programs and resources, and take meaningful action to help prevent trafficking within their events and organizations.

Learning outcomes:

• By the end of this session, you will be able to clearly define human trafficking, identify th sifgns, and describe its connection to the travel and tourism industry
• By the end of this session, you will be able to identify and apply practical strategies for educating incentive travel qualifiers on human trafficking prevention, including how to integrate training and resources into trip planning
• By the end of this session, you will be able to explain pACT's core programs and resources and list specific action your organization can take, suck as joining The Code, completing PACT training, or vbecoming a Partner in Protection to support anti-trafficking efforts actively. 

This webinar is worth one (1) CMP credit. 

Welcome to SITE’s Top 5 Webinars of 2025. This product provides access to five recorded webinars. Select each webinar under “Components” to view individual descriptions and content.

Please note that all webinar content reflects information and perspectives current at the time of recording. Details, best practices, or industry standards may have changed since the original broadcast.

Each webinar is eligible for one (1) CMP credit through EIC and must be self-reported. For questions, please contact [email protected].

What’s shaping the meetings and events landscape right now? Join Cvent for an exclusive look at the latest data and insights from across 2025 to see how planners, venues, and destinations are adapting to evolving demand, attendee expectations, and market trends. 

 By combining data from Cvent’s event and hospitality platforms, leading industry reports, and real-world perspectives from planners and hoteliers, our experts will uncover what’s driving sourcing momentum, how group business is trending across key markets, and what these shifts mean for your strategy heading into 2026. 

Whether you manage incentive programs, corporate meetings, or destination events, you’ll walk away with data-backed insights to help you benchmark performance, identify new opportunities, and make smarter business decisions for the year ahead. 

  Key Takeaways: 

• Exclusive look at group business and event data from the Cvent platform.  

• Understand what’s driving demand across markets and event formats. 

• Discover key trends impacting planners and venues right now. 

• Gain expert insights and make actionable recommendations to inform your 2026 planning. 

• Benchmark your performance against industry peers and partners.